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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

When Thought Leadership Isn’t - Marketing Interactions , September 20, 2010 Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. iCrossing (2). Before the Event. Know your place. Be Overly Self-Promotional. Of course not. Social Media (239).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Among the world’s 100 largest companies, two-thirds are using Twitter, 54% have a Facebook page, 50% manage at least one corporate YouTube channel and 33% have created company blogs. Overall, 79% of Fortune 100 companies are using at least one social media channel, with the highest use in European (88%) and U.S-based 69% of U.S.