Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Marketing Automation. 73% of B2B marketers say video positively impacts ROI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

ClearVoice

DECEMBER 12, 2019

HubSpot Academy. HubSpot Academy promises to help users improve their marketing skills by offering a number of courses, lessons, and certifications. Some of the free certification courses offered by HubSpot include: Inbound marketing. A few of the top webinar sources for marketers include: Marketo. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Are they watching videos on your YouTube channel? Take a long-term view (six months to a year) of the engagement on each platform.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . You also make it available on different channels. And it all depends on the distribution channel you’re going to share it on.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Anyword

SEPTEMBER 29, 2021

This allows you to compare your existing copy, be it part of your website, a social media channel, or a blog—to that created by Anyword. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. Email Marketing. Seventh Sense customers include SAP, the Daily Wire, and AppsFlyer.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Directive Agency

MAY 14, 2018

Subscribe on YouTube! We find that a lot of people have a Marketo , Pardot , or a HubSpot that syncs right into their Salesforce. If you like these videos, subscribe to our channel and don’t forget to leave a comment below. Let’s dive in. Don’t miss a video! Note: Learn or retain more by reading?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 40

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SmartBug Media

NOVEMBER 21, 2022

Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. OrgChartHub (HubSpot only). HubSpot Insights. Here are some email tools that can benefit ABM: HubSpot Email Tracking. Chat] HubSpot Live Chat. Salesforce. Lead and account-level reporting. Some common tools include: Revegy. DiscoverOrg.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

OutboundView

FEBRUARY 28, 2019

For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. To gain maximum exposure for your content, focus on the best distribution channels. Gently ask if they can share it across their channels.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Outgrow

SEPTEMBER 20, 2022

About our guest: Jay McBain is one of the most visible and respected thought leaders in the global channel. EPISODE 080: Mining the Partnership Gold With Channel and Propelling Growth Through Deeper Integrations. And the best way to support this process is by developing a channel software stack. Thanks for joining us, Jay.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

Heinz Marketing

JULY 18, 2021

I started testing more and more and learned that we had a myriad of problems: Marketo programs that were overwriting other programs. And our Marketo instance seemed to lag more than I remembered. I’m a Marketo Certified Expert,” I thought. Marketo: Form to Lead. How on Earth have I not caught these issues??

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. Image source: HubSpot.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClickZ

JUNE 20, 2019

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Source: Hubspot. It also supports multiple channels and devices. Cost : Plans start at $19.95 per month for up to 1,000 contacts. Source: Oracle Responsys.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Identification of optimal channels driving results. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. You can look on YouTube for it. David Gerhardt: And so, go back to any company who has been great at this, whether you’re talking about Drift or HubSpot or Salesforce or Apple. My name is Dave, the CMO of a company called Privy. We’re in the e-commerce space.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. You can look on YouTube for it. David Gerhardt: And so, go back to any company who has been great at this, whether you’re talking about Drift or HubSpot or Salesforce or Apple. My name is Dave, the CMO of a company called Privy. We’re in the e-commerce space.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Content Marketing Institute

NOVEMBER 1, 2018

Other favorites include HubSpot , Salesforce , Constant Contact , and (tied) Campaign Monitor / Emma. It only makes sense that marketers want to know what’s working on social channels. HubSpot CRM. When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Salesforce.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? Content Distribution : is it a simple task to share your videos to multiple channels from within your VP? Do you have to involve IT every time? As your library grows in size and complexity of topics for different audiences, is it searchable and taggable?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

SmartBug Media

DECEMBER 2, 2019

With marketing automation tools, credit unions can track digital engagement across all channels and get smarter about their marketing strategies. Marketing automation offers a thorough, quantitative analysis of all digital interactions spanning the entire web from your website to your social media channels. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing. If your personas love video content and spend a lot of time on YouTube, you need to create video content. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Single Grain

FEBRUARY 21, 2022

A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Runs campaigns with different goals (e.g., Red Flags. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Vidyard

JANUARY 6, 2022

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 How to Embed Video to a HubSpot Page 3.3.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 HubSpot’s Landing Page Video CTA 5.5 Video Distribution Channels 6.0.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

JANUARY 10, 2023

Multi-Channel Marketing. Multi-Channel Marketing. Ability to promote campaigns by reaching the customers at a faster pace and exposing them to various channels easily. Integrations with HubSpot, Front, Salesloft, and other software programs. Features: Behavior Analytics. Lead Nurturing. List Management. Dynamic Content.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294