SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Here are some steps that can help you optimize martech utilization. Are marketing teams prepared to use this data to enhance their work within these platforms?

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Litmus

APRIL 18, 2024

A third of our respondents told us their email marketing was “poorly” or “very poorly” integrated into the rest of their marketing channels, making it difficult to add personalization and segmentation into email or to get insights about how email performance contributes to the bottom line.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Martech

APRIL 5, 2024

RMNs have that data too, but only within their specific stores and owned channels. Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behavior; this strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.” Non-retail media platform.

Advertising Agencies 107

Advertising Agencies Media Verticals Paid Search Agency 107

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. You better believe I’m writing about that.

Classified Ads 94

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 94

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. They help you hook the right customers — those who would benefit most from what you have to offer. Good sales pitches are helpful, specific, and unique. I used to be one.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic. Get MarTech!

Fulfillment 93

Fulfillment Ideal Customer Profiles Distribution Vendors 93

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 116

Work Management Marketing Management Resource Management Allocation 116

Heinz Marketing

FEBRUARY 6, 2024

A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization. This approach cannot work if leadership is not on the same page about implementing process changes.

Planning 84

Planning Work Management Top of Funnel Marketing Management 84

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Need help turning your strategy into a tangible action plan?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Deliver a true omni-channel experience.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Martech

NOVEMBER 21, 2023

Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion.

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Sprout Social

APRIL 17, 2024

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. They help others find solutions. Dig deeper: 4 emails that customers will love — and help them love you 3.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns.

Marketing Attribution 106

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 106

Salesforce Marketing Cloud

APRIL 10, 2024

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. To ensure your self-service customer service channels always make the biggest impact, what can you do quickly — even in just one hour?

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Launch Marketing

JANUARY 11, 2024

Articulating your mission and value-add signals to customers what you will bring to the engagement and what they can expect when working with your organization. And if you do not have an internal creative team to design a logo, marketing agencies or design firms can work with your team to create something unique for you.

Lead Generation 92

Lead Generation B2B Marketing Lead Scoring Lead Ranking 92

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Dude Perfect Five YouTube influencers, one channel.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Let’s break down exactly what digital engagement is, what makes it challenging, and how you can overcome those challenges with the help of AI and a strong strategy. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

ClearVoice

MARCH 14, 2024

Graphics work as a breather of sorts. Integrating Email Marketing with Other Content Distribution Channels Use your email marketing seamlessly with other content distribution channels for more effective marketing campaigns. Add visuals. Another tip for creating high-performing email content is adding graphics or images.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 26, 2024

Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Understanding your competitors’ strategies can help you identify opportunities for differentiation. Marketing Channels: Review your marketing channels to ensure they are effectively reaching your target audience.

Planning 92

Planning Multi-Channel Word of Mouth Best Practices 92

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

ScanmarQED

JANUARY 10, 2024

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. This is where MTA is a strong solution for brands with a large ecommerce sales channel. It helps brands to adapt and optimize their digital spend across the many available channels.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105