KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. The ads in the mobile app.

Rules 130

Rules Google Marketing Automation Services Paid Search Agency 130

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Channels show how users are finding and getting to your B2B website.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Convince & Convert

JUNE 24, 2014

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following?

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords FAQ Custom Publishing 96

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Buffer

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Anyword

FEBRUARY 18, 2022

Any social media platform you decide to advertise on has a set of guidelines and rules that each promoted ad must follow. And Google ads are no different. The search engine has a number of important advertising policies that they enforce, which is why Anyword decided to add a policy checker to our Google Search Ads tool.

Google 98

Google Ads Advertisements Advertising 98

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Custom Channels Groupings for Better Data Organization.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This article aims to dissect the implications of these changes on your professional endeavors.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. You can do this with: Paid search on Google or other search engines. Social media ads. Most content marketers use paid channels. What paid channels do they use?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Because Google told us content marketing is the best way to rank for buyer search. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Anyword

APRIL 10, 2024

Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sage Marketing

JULY 23, 2023

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Understanding Google Analytics 4 Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

ActiveDEMAND

DECEMBER 13, 2021

Google Search Console (GSC) is how Google communicates with webmasters and website marketers. It helps Google tell website owners when there are errors or other performance issues on their website. PPC performance by pulling reporting information from Google Ads and Facebook Ads. Revenue performance from the CRM.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

Valasys

JANUARY 6, 2021

In an attempt to engage the audience on the google search page, the widely-used search engine is planning to introduce the feature of a short video on the search page. The short video would consist of videos picked from social networks- Instagram and Tik-Tok. Further, Google has also confirmed the launch of the feature.

Google 83

Google Video Marketing Social Networks Features 83

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Tracking engagement metrics: You can measure metrics like likes, comments, shares, and click-through rates to gauge the effectiveness of your social media content and campaigns.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Dig deeper: Google’s Privacy Sandbox: What you need to know Video. Although relatively small compared to other channels, digital audio saw the highest growth of any channel — 18.9% Social rebound. YoY to reach $64.9

Advertisements 100

Advertisements Advertising Paid Search Agency Privacy 100

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. google, newsletter4, billboard). Instead, an underscore “_” is the preferred replacement.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Brightedge

JUNE 15, 2023

The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Leading the charge are OpenAI's ChatGPT and Google's Bard. It enhances user interactions, enabling in-depth insights and recommendations during searches.

SEO 59

SEO Google Generation Multi-Channel 59

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52