Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SmartBug Media

FEBRUARY 4, 2020

It may be a futile effort trying to outrank competitively-positioned review sites for certain topics on Google. This can help you identify new promotional channels and types of social campaigns you could potentially run. Public Forums and Social Media: Identify public forums or social channels that you can take advantage of.

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

APRIL 20, 2018

Engage and Stay Top-of-Mind Across Channels. Before, during, and after the sale, marketing automation helps you easily engage across various channels, by connecting browsing habits to landing pages , email messages to website engagement, and social media usage to lifecycle nurturing efforts.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

ClearVoice

NOVEMBER 2, 2018

The 2019 lineup includes speakers from Google, Siemens, DemandGen, 3M, Oracle, et al. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BOP Design

JANUARY 3, 2018

Check your Google Analytics to see how visitors are getting to your B2B website and what types of actions they are taking. Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Fill in the Holes.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. I’d love to hear about how you are targeting your website visitors across channels?

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . You also make it available on different channels. And it all depends on the distribution channel you’re going to share it on.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

FEBRUARY 5, 2024

Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Moz) A staggering 90.63% of content receives no traffic from Google. Google) Over 25% of users click on the first Google search result. seconds over the past two decades.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Google's Schema Data Supported. Google's Accelerated Mobile Pages (AMP) Supported. Custom, Enterprise Google Data Studios.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Google's Schema Data Supported. Google's Accelerated Mobile Pages (AMP) Supported. Custom, Enterprise Google Data Studios.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Digital Notes.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

JULY 15, 2013

However, firms have struggled to cope with the recent explosion of data from website behavior, social media interactions and other digital channels. YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Online Video is Exploding. Opportunity. Email is Being Neglected.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Email Marketing. Seventh Sense customers include SAP, the Daily Wire, and AppsFlyer.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 7, 2011

Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter. Have sales reps slip in the question in conversation.

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

Heinz Marketing

JULY 5, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. Now, if you go there, it’s Google, it’s Amazon, it’s Facebook, it’s Biogen. You can even ask Alexa!

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 14, 2012

Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. At Marketo, we constantly stress the importance of content in marketing. As you can see, a high quality piece of content can go a long way.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. How will you measure performance and ROI?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. The photos appeared across all social media channels and likely drove additional views.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. ” Ideally it’s integrated across multiple channels in an appropriate sequenced way. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. You can even ask Alexa! This is live.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Those that are 'ready' get passed to sales. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. It is, however, wholly unique.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Onalytica B2B

JANUARY 18, 2017

2017 will see some exciting new content types and channels come to the fore. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Once you find your target audience, you should use BuzzSumo or Ahrefs to find topics relevant to your buyer that have high Google search volume and a high volume of social media mentions. To gain maximum exposure for your content, focus on the best distribution channels.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Outgrow

SEPTEMBER 20, 2022

About our guest: Jay McBain is one of the most visible and respected thought leaders in the global channel. EPISODE 080: Mining the Partnership Gold With Channel and Propelling Growth Through Deeper Integrations. And the best way to support this process is by developing a channel software stack. Thanks for joining us, Jay.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

SmartBug Media

NOVEMBER 21, 2022

Org chart building tools, like Google Slides or Miro , that can help organize and map accounts. You can make those platforms easier to manage and more effective through these technologies: HubSpot Social Media Management allows you to monitor, publish, and engage with critical social channels. Marketo Engage. Data Enrichment.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Heinz Marketing

JULY 18, 2021

I started testing more and more and learned that we had a myriad of problems: Marketo programs that were overwriting other programs. And our Marketo instance seemed to lag more than I remembered. I’m a Marketo Certified Expert,” I thought. Marketo: Form to Lead. Google Analytics: Check Pageview. Lead Data Mapping.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98