Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. This means organizations need a targeted approach for each marketing channel they use. Here are tips for various marketing channels: 1.

Advertising Channels 111

Advertising Channels Optimization Tips Mobile Advertising 111

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 201

Google User-Generated Content Intent Search Marketing 201

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Paid Search Agency 93

Paid Search Agency Google Ads Media 93

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 105

Paid Search Agency SEO Allocation Google 105

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.”

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Which social accounts give me maximum website engagement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Search Engine Journal

APRIL 26, 2021

It's now possible for YouTube creators to change the name of their channel without changing the name on their Google account. The post YouTube Channels Can Change Their Name Without Affecting Their Google Account appeared first on Search Engine Journal.

Youtube 84

Youtube Advertising Channels Google 84

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. Enter Google Search Console’s Search Performance Report. In what ways is your organization leveraging Google Search Console’s search performance reports for better SEO analysis? Keyword Opportunity Development.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Google promised it would continue rolling out GA4 improvements and they are delivering. Get MarTech! In your inbox.

Features 105

Features Google Cost per Acquisition Marketing Analytics Tools 105

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 83

Youtube Advertising Channels Brand Identity Branding 83

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. The ads in the mobile app.

Rules 129

Rules Google Marketing Automation Services CAN-SPAM 129

Search Engine Journal

JANUARY 10, 2022

See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal.

Youtube 109

Youtube Advertising Channels Google 109

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 3. Check it out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords FAQ Custom Publishing 96

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. There was not much happening, then all of a sudden Google is indexing these pages and we’re getting traffic to them. The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Unobserved data: How it works and why it matters.

Marketing Attribution 110

Marketing Attribution Marketing Analytics Tools Analytics Features 110

Search Engine Journal

APRIL 18, 2023

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal.

Paid Search Agency 115

Paid Search Agency Conversion Google Ads 115

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Channels show how users are finding and getting to your B2B website.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Marketing Websites 106

Martech

JUNE 7, 2023

Every marketer must incorporate this channel into their strategy. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. Get MarTech!

Marketing AI 92

Marketing AI Advertising Channels Video Marketing Youtube 92

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 116

Marketing Analytics Tools Analytics Google Marketing Websites 116

Martech

NOVEMBER 7, 2022

For brands Twitter has provided a unique, immediate channel for connecting with consumers. Google understood that and offered $10 billion for the company in 2010. The post Twitter’s demise would cost marketers an important, useful channel appeared first on MarTech. TikTok $46.86 Facebook $30.75 LinkedIn $25.97 Processing.

Cost 102

Cost Advertising Channels Advertising Agencies Paid Search Agency 102

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Inbound Vs Outboun d Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Today, we’ll dive into various lead generation channels – from the classic favorites like email and social media to the power of paid ads and beyond.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Buffer

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Search Engine Journal

SEPTEMBER 29, 2021

Ready to advertise beyond Google Ads and Facebook? The post The 5 Paid Ad Channels You Need to Incorporate Right Now appeared first on Search Engine Journal. Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok.

Advertising Channels 127

Advertising Channels Ads Amazon Linkedin 127

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99