Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Martech

JANUARY 12, 2022

Recover: When delivery is back up, nurturing those customers you successfully retained in the top funnel during the crisis back through the newly recovered sales channels. Stop gatekeeping, make it easier for people to share.” The Recovery will depend on how effectively you execute the first two R’s. Chris Wood, Editor.

SMS 89

SMS Digital Marketing Funnels Top of Funnel Transparency 89

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Webbiquity

DECEMBER 8, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The Launch. The Founder Interview Series #27: Payman Taei, Visme.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

NOVEMBER 16, 2021

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. I tried all sorts of different channels to figure that out.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Sprout Social

APRIL 20, 2023

Managing your channels on a day-to-day basis? That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins. Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

DiscoverOrg

OCTOBER 4, 2016

But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses. ISPs and email providers are the gatekeepers, and they’re employing increasingly sophisticated algorithms to ensure their users are only getting the email they want. And yet… we disagree.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us. Whether you’ve made one recently—or dread the thought of it happening—it’s important to remember that you’re not alone. But that doesn’t mean we’re perfect.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Webbiquity

SEPTEMBER 29, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Launch. SZ: Many times, attendees at our events convert into future customers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Biznology

JANUARY 27, 2017

Much of it is nothing more than thinly-veiled traditional market messaging delivered through a new channel. Here, newly created in-house departments of these institutions that previously acted as gatekeepers or filters for the truth are creating thinly-veiled marketing communications masquerading as news or research. Is it inbound ?

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Webbiquity

FEBRUARY 23, 2021

Tom: Thinking back to those early days, what were the most effective tactics or channels for promoting the company to your prospective clients? Digital channels were obviously different back then. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The Launch. And they help promote ours.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Has your prospect followed you on social channels? Prospects have access to more information than ever.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Webbiquity

MAY 4, 2021

Tom: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. So we scraped together our savings and bet on ourselves. And never looked back. The Launch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

APRIL 6, 2021

Tom: That’s a great segue into the next question: once you had the platform put together, what were your best channels for getting the word out to the people you wanted to reach about Kinetic and what it does? You can find us on any social channel @joinkinetic whether it’s LinkedIn , Twitter , or Instagram. The Launch.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Engagio

NOVEMBER 14, 2023

In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. This evolution stems from the realization that B2B buying decisions are seldom made by lone individuals or entire accounts.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Conductor

JULY 15, 2021

A full-service agency can be advantageous for your business because it allows you to manage multiple digital channels under one roof. Many large agencies offer enterprise-level reporting, allowing you to get a roll-up of cross-channel performance. If you’re looking to stay nimble, a full-service agency may be the way to go.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

FunnelEnvy

DECEMBER 11, 2023

Integration with Existing Marketing Channels: YouTube’s strength lies in its seamless integration with Google’s ecosystem, offering advantages in SEO and content discoverability. LinkedIn’s process for uploading videos is not seamless, and they gatekeep who can go live on the platform.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

DECEMBER 7, 2021

Tom: What do you see as the most promising mediums or channels for you to get the word out once you’re really ready to roll with us and get it out into the market? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. And that’s when I left to found the business. The Launch.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

ClickZ

JUNE 18, 2020

In fact, according to a study by Researchscape only 46% of marketers are collecting data from several connected channels, and 27% report they don’t have any data channels connected whatsoever. That’s a lot of untapped data, housed in separate business silos, going to waste. But that’s all about the change.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Zoominfo

APRIL 17, 2020

Does HR act as a gatekeeper? Know who the decision makers are within your ideal clients to distribute relevant content and open those channels of dialogue. Understand organizational dynamics and figure out who will need to be involved with every hiring decision. Is it just the direct hiring manager? Or, is there executive involvement?

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Only B2B

MARCH 23, 2022

B2B appointment setting is a sales process that involves contacting potential buyers via several channels (phone, email, and social media) and qualifying and nurturing them in order to establish an appointment. Finding the straight path that links directly to the lead while bypassing the gatekeeper is suggested.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Navigate the Channel

FEBRUARY 21, 2023

Examine category/industry marketing activity, including distribution channels, pricing (including pricing strategies) across channels, and how brands in your industry in general are marketed. What legislation or regulatory changes are afoot? This can be where you find opportunities and threats.

Planning 65

Planning Marketing Plans Product Ad Building 65

ConvertKit

SEPTEMBER 23, 2020

Email marketing creates a more engaging experience, however, and happens to return some of the best statistics of any marketing channel, including: ROI : 73% of marketers rate email’s ROI as either “good” or “excellent”. You have all sorts of channels to choose from: brochures, blog articles, social media, and more.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Optinmonster

JUNE 21, 2022

Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. Despite popular belief, lead generation is more about quality than it is about quantity. With… Lead Verification.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

SalesIntel

JANUARY 21, 2022

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. You must use every available channel to get additional information about your prospects and adopt a laser-focused approach.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Rich was the Senior VP of Business Development for channel partners—not the new business team. Or you could send them a clever BASHO email.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

ClearVoice

MARCH 10, 2020

Some marketers refer to verticals as “channels,” usually in the context of major media organizations — think television and radio, not distribution channels like social and search. Both core content and vertical content are closely aligned with business goals. Verticals can be industries, company sizes, or demographics.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Digital Marketing World Forum

JANUARY 10, 2020

The term “private traffic” refers to the ability to reach customers and drive sales via closed channels, private forums where brands otherwise might not be able to reach the consumer. for example, brands use owned channels like email marketing or websites to cultivate customer affinity. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Vision6

MAY 6, 2021

Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Use your sign-up forms as the gatekeeper to locked content like webinars or whitepaper resources. Want to know how you can push timely, relevant and personal messaging to the masses without breaking the bank?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. Official communication channels are for everyone else. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them. In this blog, I’ll show you six ways to guarantee your guest post gets rejected. .

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Mereo

JULY 14, 2022

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. times more likely to join a sales cycle meeting and became more engaged in online channels. Decision makers were suddenly 2.2

Peer-to-peer 36

Peer-to-peer Work Management Marketing Management Differentiation 36

SocialPilot

FEBRUARY 26, 2024

Share your LinkedIn post across other social media channels and relevant groups. Final Words As we have explored, the LinkedIn algorithm is the gatekeeper of content verification and distribution, determining what users will see. 99% of LinkedIn users don’t know these LinkedIn algorithm-beating tips.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83