Remove channel funnel social
article thumbnail

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media. The Growing Importance of Social Media Marketing.

article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. 4) The top marketing KPIs are (too?)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing the Marketing Funnel

Blue Flame Thinking

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.

article thumbnail

90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

article thumbnail

36% of Marketers Now Claim Webinars Are Helping to Convert Leads

KoMarketing Associates

This was specifically at the middle and late stages of the funnel. This was followed by website (36%) and social media (34%). As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels. Reaping the Benefits of Email Marketing.

article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. You’ll have to format your videos differently depending on the channel. Choose Your Platforms.

article thumbnail

How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

as well as around your off-site brand-owned channels. If the campaign performs well, consider using the same image further inside your sales funnel to ensure your site users feel confident as they follow the path to a conversion. Tools like Canva allow you to easily resize your image to be able to reuse it across many channels.

SEO 159