Using Digital Channels with Precision: Why LinkedIn is Pivotal in a Full-Funnel, Multi-Channel ABM Strategy
Madison Logic
SEPTEMBER 14, 2023
While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well. To do this, you must fight the urge to separate your tactics and channels by aligning your social objectives and ABM objectives.
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