Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Efficiency across channels. More M&A.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. Meeting your customer where they are now requires robust digital channels. Improving your digital channels, including adding eCommerce functionality or revamping your website.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

eTrigue

FEBRUARY 23, 2022

A February 2022 Channel Marketer reports shows “96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems.” . Vendors need more business value from partners and might need new ones. Note from the Channel Marketing report: “ Of the respondents, 82% will be adding to their roster of partners”.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Adobe Experience Cloud Blog

JULY 22, 2021

Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. With it, you can finally prove and improve the impact of marketing. And that’s how we know LinkedIn rocks.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Vendor Landscape: Online Video Platforms for Sales And Marketing. And no, this isn’t just a B2C thing.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

OnMessage

NOVEMBER 1, 2022

According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around four in 10 buyers indicate [.]. The post Consistent Omnichannel Storytelling Will Separate Market Leaders from Laggards.

Storytelling 52

Storytelling Forrester Vendors B2B Marketing 52

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. Learn more here.

Account Based Marketing 92

Account Based Marketing ABM Ideal Customer Profiles Profiling 92

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “This is a mechanism where you can create distance from your competitors utilizing connected TV as a channel.”

Account Based Marketing 100

Account Based Marketing ABM Marketing & Strategy Landing Pages 100

Martech

JULY 18, 2022

As a result, ABM is more personalized and delivers more consistent customer experiences across channels. Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. Sounds good? Yes, but is your business ready for it? Do we need an ABM tool? Processing.Please wait.

Enterprise Management 87

Enterprise Management Account Based Marketing Work Management Marketing Management 87

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 The top use cases, not surprisingly, are content creation and personalization for GTM activities. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

B2B Marketing Directions

DECEMBER 20, 2020

These models are based on several months (or years) of historical data about sales and marketing/advertising spending across offline and digital channels. In The Forrester Wave(TM): Marketing Measurement and Optimization Solutions, Q1 2020 , Forrester evaluated nine "significant" vendors that offer some version of a UMM solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Proprietary identity graph.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

Martech

OCTOBER 6, 2021

Account stage attributes can be used to create stage-specific audiences that can be activated across channels. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. Why we care. Learn more here.

Account Based Marketing 96

Account Based Marketing ABM B2B Forrester 96

Martech

NOVEMBER 30, 2021

Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management ABM 118

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. Customer journey analytics: A snapshot. What it is. Why it’s hot today. What the tools do.

Touchpoints 96

Touchpoints Gartner Word of Mouth Loyalty 96

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . Demonstrate pipeline impact and deliver superior ROI through real-time measurement across channels and every state of the sales cycle. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

SmartBug Media

OCTOBER 1, 2020

The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Cumulative budget: The total budget summed up across all marketing channels. Cumulative spend: The total budget expended across all marketing channels.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Martech

OCTOBER 28, 2021

. “This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. Nurture customer relationships. Image: N.Rich. The results of these adoptions are promising. Learn more here.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

MAY 4, 2022

Incorporate ABM into top-of-funnel channels. ” “You need to be thinking multiple channels simultaneously,” she added. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102