Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Efficiency across channels. Meanwhile, Terminus and Dun & Bradstreet are unifying around a CDP. More M&A.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Meeting your customer where they are now requires robust digital channels. They also noted that the pandemic amplified this.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This has made for a challenging 2023. This combination of factors leaves little room for mistakes. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Marketing performance management tools aim to address this need.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management Planning 118

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Most tactics received a thumbs up from 30% or fewer of those surveyed.” The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. Gathering customer feedback is not a one-and-done.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

JULY 29, 2020

In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience. Compare the differences between engaged customers and disengaged.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Martech

OCTOBER 6, 2021

Account stage attributes can be used to create stage-specific audiences that can be activated across channels. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Account stages can be viewed distributed across a dashboard or individually. Why we care.

Account Based Marketing 98

Account Based Marketing ABM B2B Forrester 98

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “This is a mechanism where you can create distance from your competitors utilizing connected TV as a channel.”

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Martech

OCTOBER 8, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 94

Account Based Marketing ABM Ideal Customer Profiles Profiling 94

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Belief in the sales value of ABM. Harmony across marketing campaigns. Image: Renegade. Neisser said.

Account Based Marketing 138

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 138

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data? Many of these features are now being upgraded with AI and ML.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

KoMarketing Associates

SEPTEMBER 28, 2017

The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. How Marketers are Using Email as a Channel. About 35 percent believe that it has increased at least marginally.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Instead, 31 percent of international marketers believe that the Internet of Things will be the primary channel for reaching their customers in the New Year. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Martech

OCTOBER 28, 2021

. “This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. Nurture customer relationships. Image: N.Rich. The results of these adoptions are promising. Learn more here.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Martech

NOVEMBER 30, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management ABM 119

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. Marketers Turn to UX Testing for Better Experiences.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

chiefmartech

APRIL 10, 2021

AgileSherpas and Forrester just released their new State of Agile Marketing 2021 report, and it reveals an important milestone: for the first time, the majority (51%) of marketers surveyed reporting using agile marketing methods in their work. But I am excited to share with you some exciting news about real agile marketing adoption.

Work Management 98

Work Management Marketing Management Forrester Advertising Mediums 98

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Let me explain. That’s empathetic listening.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 100

Social Media Work Management Marketing Management Media 100

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Which channels are more important?

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Sana Commerce

JANUARY 5, 2023

Change is inevitable with this increased demand for online purchasing channels and the fact that 94% of manufacturers say that they will change their market strategy despite the economic uncertainty. So, it’s no surprise that 49% of manufacturers will be investing in online sales channels. Improve customer experience.

Trends 98

Trends Digital Transformation Forrester Order 98

Martech

APRIL 3, 2023

By using these channels, businesses can create a more natural, human-like experience that fosters engagement and builds relationships with their audience. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Martech

JULY 18, 2022

As a result, ABM is more personalized and delivers more consistent customer experiences across channels. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Sounds good? Yes, but is your business ready for it?

Enterprise Management 89

Enterprise Management Account Based Marketing Work Management Marketing Management 89

Martech

MAY 4, 2022

Incorporate ABM into top-of-funnel channels. ” “You need to be thinking multiple channels simultaneously,” she added. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104