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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. They continue to engage with a mélange of digital and human channels. HJS: Thanks Lori!

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

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Integrate announces Social and Cross-Channel Insights

Martech

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. What Precision Social does. Cross-Channel Insights.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The management of social channels is evolving at a mind-numbing pace. But how to fix the problem?

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Technologists are active on social media. They should also understand the best practices for engaging in social media. One of the most important things to remember is that employee-driven stories must be integrated with brand content and amplified through paid, earned, and owned media channels. It’s a fact.