Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Conductor

SEPTEMBER 9, 2020

In fact, 87 percent of online purchases begin with a search engine. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Organic search has always been a key pillar in every digital marketing strategy. So the big question is— are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Cold-calling is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 They are digital natives that want easy, convenient ways to purchase. They also seek out content, consuming up to 13 pieces before purchase. Meeting your customer where they are now requires robust digital channels. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

PathFactory

MAY 2, 2019

How can you embrace these new capabilities to build a truly AI-powered marketing machine that enables B2B buyers at every stage of their path to purchase? That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. But first, what IS AI, really?

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Efficiency across channels.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Zoominfo

DECEMBER 20, 2021

Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Conversational marketing channels have three main characteristics: One-to-one engagement: A conversation between the buyer and the seller.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Contently

DECEMBER 3, 2020

A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase. With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “This is a mechanism where you can create distance from your competitors utilizing connected TV as a channel.”

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Sharpspring

JUNE 9, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. Spokes are channels to share your messaging. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. What Exactly Is Omni-Channel Marketing?

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

SalesIntel

DECEMBER 27, 2021

A lead is a potential customer for products provided by a company that has not yet made the purchase. According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. But sometimes, even when leads respond to the messaging and end up on the landing page, purchasing does not happen.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration. How does content fit the purchasing journey? these strategies have proven highly effective in engaging customers and driving sales.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Because of these phenomena, marketers are turning to third-party tools that aren’t tied to any particular medium or channel.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

KoMarketing Associates

AUGUST 24, 2017

” On average, marketers are using six different channels to engage their customers. About 85 percent of respondents said they provide a consistent experience across all channels. In addition, 62 percent of respondents believe that customers also want a more convenient purchasing process.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

Convince & Convert

DECEMBER 5, 2017

REI breaks theirs down through social, a channel more visible and real-time than any other. The management of social channels is evolving at a mind-numbing pace. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Sharpspring

JUNE 22, 2017

7 Ways to Implement an Effective Omni-Channel Strategy. . . If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. Spokes are channels to share your messaging. What Exactly Is Omni-Channel Marketing? Imagine a bike wheel. What do you see? Rubber around the rim.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. The amount of B2B purchasers has increased, though many report difficulties in the buying process. Why we care. Learn more here.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

Only B2B

FEBRUARY 16, 2022

Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

OCTOBER 6, 2021

Account stage attributes can be used to create stage-specific audiences that can be activated across channels. The amount of B2B purchasers has increased, though many report difficulties in the buying process. Journey Stages identifies where accounts are in their buying journey, from pre-opportunity through to renewal. Why we care.

Account Based Marketing 95

Account Based Marketing ABM B2B Forrester 95

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114