Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Does it help implement those solutions? A true enterprise platform marries technology and services together to help you achieve your goals. Flexible strategic services.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. New action-based metrics sourced to cutting edge digital channels only increase pressure for marketers not only to keep pace with competitors and industry benchmarks, but exceed them. Download the Report Here ]. .

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Conductor

SEPTEMBER 24, 2019

You know SEO is your most valuable digital channel. We want to help you communicate that value to your company with confidence. That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Cold-calling is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Vidyard

SEPTEMBER 13, 2016

Is your marketing truly helping customers and prospects, or simply yelling about features? And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says. “Now,

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Salesforce Marketing Cloud

DECEMBER 6, 2023

The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. 78% of customers use multiple channels to start and complete a transaction. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. discover the key OVPs that can help you conquer your video strategy once and for all. Wait … there’s more!

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Meeting your customer where they are now requires robust digital channels. This valuable data can help you forecast and market better.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Adobe Experience Cloud Blog

JULY 22, 2021

Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Employing customer-centric Marketing entails offering your customers a consistently satisfying and relevant experience across all channels and touch points. This approach takes understanding what a consistent experience is and what the relevant channels and touch points are.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This statistic seems to tell us that either something is very wrong in the world of marketing, or we’re still missing an essential distribution channel. Adopting a centralized content asset and measurement system.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Martech

APRIL 18, 2023

The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs. Watch the session today and apply the three advantages of focusing on journey-centricity to help you give your customers what they want.

Forrester 95

Forrester Loyalty Intent Interactive Marketing 95

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Zoominfo

DECEMBER 20, 2021

Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Conversational marketing channels have three main characteristics: One-to-one engagement: A conversation between the buyer and the seller.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Convince & Convert

DECEMBER 5, 2017

REI breaks theirs down through social, a channel more visible and real-time than any other. The management of social channels is evolving at a mind-numbing pace. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “This is a mechanism where you can create distance from your competitors utilizing connected TV as a channel.”

Account Based Marketing 101

Account Based Marketing ABM Marketing & Strategy Landing Pages 101

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. Airbnb has a deep understanding of the customer’s journey.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. This helps prioritize leads with the highest conversion potential. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. LeadFabric helps companies across EMEA upgrade their marketing stacks. She was named Teacher of the Year in 2018.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

JULY 29, 2020

Content marketers typically know much they spend, but understanding how much they help the company earn requires a bit more investigation. To get more accurate numbers for your content marketing ROI calculations, focus on these helpful metrics. Part of content marketing focuses on helping pages rank for certain keywords.

Top of Funnel 347

Top of Funnel ROI Lead Ranking Lead Scoring 347

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. The post What is the role of SEO in digital marketing? appeared first on Conductor Spotlight.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114