Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

Social Media 144

Social Media Research Social Marketing Media 144

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

Marketing Insider Group

JANUARY 30, 2024

They’re all over digital content and online channels. When you aggregate the lists from sales, the sales channel, business partners, marketing and customer service, you will see commonality of requirements across all constituent groups. This approach is changing the game. This shift is creating new needs and challenges.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

NOVEMBER 19, 2021

B2B marketers are finding their contacts on channels traditionally associated with consumer marketing. Social media is relevant, and not just LinkedIn, but Facebook, too. That’s why the data behind all of these channels is crucial in finding the target audience and meeting them where they are. Chris Wood, Editor.

Work Management 92

Work Management Marketing Management B2B Paper 92

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Webbiquity

NOVEMBER 10, 2020

But two key points to note: Except for the simplest, lowest-cost purchases, buyers are part of a collaborative decision-making group, which often includes more senior workers as well. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. A new channel sparked active conversation among employees who identified as neurodivergent. Using Slack’s strong keyword search, Smyth identified additional like-minded folks who also joined the private channel.

Research 52

Research Design Peer-to-peer Ethics 52

Circle Studio

NOVEMBER 23, 2021

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, but they will be deployed with greater emphasis and intentionality. This will likely force marketers to better rely on first-party cookie data and insights from social, email marketing and other digital platforms.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

ClearVoice

MAY 29, 2023

And on which channels they’re most likely to respond, among other things. Buying habits: Frequency and timing of purchases, what channels they prefer to buy from, and how much they’re willing to spend. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

FunnelEnvy

MARCH 18, 2024

Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers. Later in this post, we look at how AI can enhance your results based on each customer journey phase.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Leverage this highly engaged focus group for feedback.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Stevens & Tate

APRIL 18, 2024

Social Media Management : Social media is an invaluable tool for building community and engaging with potential residents and their families. Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI).

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” What are some tips you have for social media marketers who want to add analytics to their daily routine and resume?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Zoominfo

OCTOBER 18, 2022

demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Don’t hang your whole ACV target on a couple of tactics or channels.”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Salesforce Marketing Cloud

JUNE 26, 2023

Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. Use personalized and timely communication channels , such as email or retargeting ads, to reconnect with these customers, remind them of the value your business provides, and how you can solve a problem they have.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers. Monitor Discussions About Your Brand.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

ClearVoice

AUGUST 27, 2020

Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. at a social media agency. as a writer.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Binary Demand

JUNE 12, 2023

Email marketing uses email as a communication channel to reach and engage your target audience. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Leverage Social Media: Use social media to promote your email newsletter.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing uses email as a communication channel to reach and engage your target audience. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Leverage Social Media: Use social media to promote your email newsletter.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Lead identification.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Martech Advisor

JANUARY 27, 2020

Your content strategy should be based on your understanding of your audiences: the language they use, the channels they prefer, and the challenges they’re attempting to address through your content. Hold focus groups. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Brand Identity Branding Work Management 52

Martech Advisor

JANUARY 23, 2020

Are there correlations between a specific CRM channel and a cultural group? Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Plan your channel selection and activation calendar carefully.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!” moments, fast.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Content Standard

MAY 12, 2021

Social feedback or customer service engagement can provide real-time data, while a survey may take months to implement, analyze, and incorporate. Overall, research from Acquia notes that 84 percent of consumers have used more digital channels, and 79 percent report that their engagement with brands has changed.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

ClearVoice

JUNE 15, 2021

Every member of that team, from the business analyst to the social media manager, is expected to convert ideas into marketing copy. After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Ten Rules for Marketing Writing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels.

Service 134

Service Skype Social Media Forecasting 134

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online. What are their goals?

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Act on Keywords. The time is right!

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100