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Meta launches genAI features for ads

Martech

Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Text variations. Get MarTech!

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5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Create a consistent message across multiple channels. Reading time: 5 minutes.

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 115
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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

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10 Standard UCaaS Features + 7 Cutting-Edge Capabilities

The Daily Egg

Successful organizations know that the more interconnected their communication channels are, the better they can perform overall. The post 10 Standard UCaaS Features + 7 Cutting-Edge Capabilities appeared first on The Daily Egg. With UCaaS (Unified Communications as.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. They also feature the most up-to-date price, availability, product title, and description from your website. ” Sounds great, right? Support small businesses.