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How to Manage 19 Social Media Channels

Convince & Convert

The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. These blogs have their own bifurcated social channels, as well. “The subjects themselves dictate the channels,” Dave says.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. When you create YouTube videos, you can post them to Facebook, after all. Seniors Are Social.

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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. Once introduced, Chris and Steve have been able to build a really dedicated fan base across several platforms, specifically Snapchat, Instagram, and Facebook. ” See you next week!

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How to Use Social to Attract Great Employees

Convince & Convert

By utilizing a number of channels to push campaigns for #CiscoLife and #WeAreCisco, Carmen has shifted the strategy of talent acquisition to be less job posting, and more interacting and engaging. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. If you could do a Skype call with any living person, who would it be?

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Why one-size-fits-all channels are the past and data-driven social strategies are the way of the future. DocuSign : blog , Instagram , Facebook , and Twitter. If you could do a Skype call with any living person, who would it be? Why engaging social media at every stage of the sales cycle turns everybody into brand advocates.

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. Mark Zuckerberg posts about 1 billion people connecting to Facebook.

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Why You’re Not Good at Social Until It Embarrasses You

Convince & Convert

As we become more and more adept at collecting mass amounts of data from all the different social channels, there eventually comes a time where you need to revisit how that data is analyzed and interpreted. Why a plethora of social channels means putting yourself in the consumer’s shoes to figure out what works best.

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