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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. But it’s not for everyone.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO

ClearVoice

Since the moment their ads hit Facebook a few years ago, the simple beauty of their card designs and the clever company branding stuck in my consciousness… and apparently, had the same effect on dozens of my peers. Our point of view generally is that the simpler the design, the better. Does thick, luxe paper really make a difference?