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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. And one more change has helped shift the necessary social media capabilities index: Channel proliferation.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Most event organizers provide a sample promo kit and it’s up to you to do the rest. Lastly, add deadlines and a schedule for all promotions by channel. Another great way to get in front of your audience is by using social channels. I recommend keeping it around 2 posts per channel, per week leading up to the event.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. This report did not attempt to carve out any vertical segments.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Rich Meyer.