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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. But it’s not for everyone.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. And one more change has helped shift the necessary social media capabilities index: Channel proliferation.

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How to Create an Easy-to-Follow Marketing Strategy

GreenRope

An annual marketing plan includes your goals for the year, selected marketing channels, budget, and more. Selected channels (Social media, PPC, blog content, etc.). Defining your channels and your marketing goals are at the very heart of your plan. Here is a condensed sample of what your marketing plan could look like.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Most event organizers provide a sample promo kit and it’s up to you to do the rest. Lastly, add deadlines and a schedule for all promotions by channel. Another great way to get in front of your audience is by using social channels. I recommend keeping it around 2 posts per channel, per week leading up to the event.