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| | WEBBIQUITY
NOVEMBER 2, 2010 Book Review: Social Media Marketing
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,
| | MI6 MARKETING AGENCY
DECEMBER 15, 2010 The Mi6 Chart Toppers, November 2010
Article/Post: Could Brands Improve Their Outreach to Bloggers? Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. Author: Chris Herbert.
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| | B2B MARKETING SAVVY
AUGUST 25, 2009 Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this channel w/more traditional means for outreach and marketing communications. .
| | HUBSPOT
JUNE 7, 2012 7 Expert Email Marketing Tips You're Probably Missing Out On
Each of these outreach efforts are sending traffic to the same page on your website. Tracking tokens added to your links help you distinguish what traffic came from which outreach effort, so you know which channels were most effective. UTM_Medium: For the medium, just choose the channel that your using to send the link out (e.g. For Facebook: [link] [link].
| | INBOUND SALES NETWORK
MARCH 3, 2011 Is Your Social Media Strategy a Field of Dreams?
Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. They need to think in terms of sandboxes, not channels. SocialMention ( [link] ) enables you to search keywords and phrases by specific channel category (blogs, images, news, video, etc.), 50% of active users log on to Facebook on any given day.
| | B2B IDEAS @ WORK
FEBRUARY 6, 2012 B2B Aware: Last Week in B2B Marketing - Super Tactics
Make the company website the hub of cross-channel marketing. cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. Having all online communications pull prospects back to the consolidated resources on the company website is a good way integrate cross-channel efforts, making it easier to distinguish between how various tactics are working. WEEK OF JANUARY 30-FEBRUARY 3, 2012. lessons B2B companies can take from Super Bowl ad whizzes. HeinzMarketing.com. MarketingSherpa.
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