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The 23 Best Content Ideation Tools


Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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20 More of the Best Social Media Marketing Guides and Tips of 2013


He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. Top 10 Ways to Optimize Your Business YouTube Channel by Pinterest.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). In fact, many of the most successful blogger outreach campaigns are highly innovative.

8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday


On December 3, the 2nd annual Giving Tuesday , a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Additionally, understand what type of tracking you have for these channels. Once you''ve got your message in place, g et your creative together for your campaign, including Facebook images, memes, and infographics.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

7 Expert Email Marketing Tips You're Probably Missing Out On


Each of these outreach efforts are sending traffic to the same page on your website. Tracking tokens added to your links help you distinguish what traffic came from which outreach effort, so you know which channels were most effective. UTM_Medium: For the medium, just choose the channel that your using to send the link out (e.g. For Facebook: [link] [link].

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Article/Post: Could Brands Improve Their Outreach to Bloggers? Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. Author: Chris Herbert.

B2B Aware: Last Week in B2B Marketing - Super Tactics

B2B Ideas @ Work

Make the company website the hub of cross-channel marketing. cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. Having all online communications pull prospects back to the consolidated resources on the company website is a good way integrate cross-channel efforts, making it easier to distinguish between how various tactics are working. WEEK OF JANUARY 30-FEBRUARY 3, 2012. lessons B2B companies can take from Super Bowl ad whizzes. MarketingSherpa.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this channel w/more traditional means for outreach and marketing communications. .