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The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Sample review: “You can re-purpose some of your best content for Medium.com. 3 ) issuu.

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. Top 10 Ways to Optimize Your Business YouTube Channel by Pinterest.

Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Article/Post: Could Brands Improve Their Outreach to Bloggers? Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. Author: Chris Herbert.

B2B Aware: Last Week in B2B Marketing - Super Tactics

B2B Ideas @ Work

Make the company website the hub of cross-channel marketing. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. Having all online communications pull prospects back to the consolidated resources on the company website is a good way integrate cross-channel efforts, making it easier to distinguish between how various tactics are working. WEEK OF JANUARY 30-FEBRUARY 3, 2012. 6 lessons B2B companies can take from Super Bowl ad whizzes. HeinzMarketing.com. MarketingSherpa.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this channel w/more traditional means for outreach and marketing communications. .