MLT Creative

FEBRUARY 6, 2012

Make the company website the hub of cross-channel marketing. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. iMedia Connection. Push the envelope to improve B2B creative copy. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Hubspot

JUNE 7, 2012

Each of these outreach efforts are sending traffic to the same page on your website. Tracking tokens added to your links help you distinguish what traffic came from which outreach effort, so you know which channels were most effective. UTM_Medium: For the medium, just choose the channel that your using to send the link out (e.g.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Convert

OCTOBER 27, 2021

In this article, we’re going to look at 4 popular marketing channels and how you can test and improve your results from each of them. The reality is that you can test any event, channel, or platform that interacts with your audience and try to improve its performance. More lift, more conversions, more impact. What Is A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. It’s central to your outreach and campaign efforts … especially your social strategy. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. User Feedback : Collect user feedback through customer support channels and online reviews.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Albacross

JULY 24, 2018

The organic reach that you get with Facebook is pretty much dead , and only a tiny fraction of your fans will see your posts if you’re not boosting them. Increasing your Facebook fans. So here’s the deal: If you’re getting your visitors to create an account, always allow them to sign up using their social media channels.

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71