channel view 
Unbounce
FEBRUARY 11, 2021
To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report. That’s life.
Hubspot
MARCH 3, 2020
HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. Here is a sample ActiveCampaign custom reports page.
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Adobe Experience Cloud Blog
FEBRUARY 5, 2016
Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view.
Vidyard
NOVEMBER 14, 2016
More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. The new world of video isn’t just a set-it-and-forget-it asset used solely to generate views.
Adobe Experience Cloud Blog
OCTOBER 26, 2011
Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Conclusion.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).
Customer Experience Matrix
SEPTEMBER 23, 2009
Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.
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