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Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. Engagement Marketing Social Media b2b Consumer But how?

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Modern B2B Marketing

Now e very channel needs to play an important role in your overall digital marketing strategy. So how can we make sure we’re budgeting correctly and optimizing each channel? While there are no hard and fast rules, there are definitely some guidelines you can follow to get the most out of your digital marketing channels. Social Media. Email. Paid Advertising.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

[Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers

Modern B2B Marketing

Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Obviously showing up on every channel is going to create awareness, but it’s not likely going to be the reason a consumer makes a purchase.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. What is an offline conversion event?

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. There are no more mass channels (consumers expect personalized conversations). The social media revolution.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond

Modern B2B Marketing

Within mere minutes of the power going out, Oreo had posted a photo of an illuminated Oreo cookie (seen below) that took the social media world by storm. They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. Social Media Real-Time Marketing in the Dark. The Theory.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Final Thoughts.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. On Facebook alone, the user base has expanded to 1.04 Let’s dive in: Are We Invited?

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Facebook, LinkedIn, and Twitter). Increase Demand.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. So how do you become a social media rockstar to engage and delight your different target audiences?

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Modern B2B Marketing

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. These include: Fear that social media may compromise patient or client privacy and security.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Use Social Media to Better Understand Your Buyers. Reach Key Accounts on Social Media.

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Your content should be easily digestible and relevant so that it can be shared across all of your channels.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Make your web properties social media-ready. Social Media b2bThe result?

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. B2B Marketing: Facebook vs. LinkedIn. Facebook? How Social Is B2B? LinkedIn?

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. SlideShare.

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4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Just add these together to get the economic value of your social channel. Period.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Does Facebook Work for B2B Lead Gen? Hell Yes!

4 Ways to Drive ROI with Facebook and Marketing Automation

Modern B2B Marketing

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1. With Facebook Custom Audiences, you can deliver targeted ads to people already in your system. Facebook offers aren’t just for discounts. Social Media Piece of cake.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. is not important, but those are the vanity metrics that tend to give social media a bad name. B2B Marketing Social Media

The CIO and Social Media: Embracing Change

Modern B2B Marketing

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Social as a Thoughtful Business Channel. Social Media The Old Way.

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media Read some more ideas for creative cover photos here.).

The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Showcase reviews:  MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. 3) OpenEMM. Enables marketers to create campaigns across channels including email, display search, video, and mobile, combined with lead management/nurturing and sales acceleration features.

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[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Author: Dayna Rothman Social media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Today’s marketers have to hit the right notes to get heard through all of the noise on each channel. Facebook.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook. 4. When it comes to promoting your content you shouldn’t just publish it just once on social media and hope for the best.

A Day in the Life of a Social Media Manager

Modern B2B Marketing

How Marketo’s Social Media Manager spends her day: Twitter. Facebook. Check Twitter, Facebook, and G+ for mentions or anything that needs a response. Social media is a huge part of our marketing at Marketo, so we dedicate a lot of time to creating our social presence. the proverbial 23 year old social media manager, but fluency in online customs is a must.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. One of my favorites is a content-centric approach.

Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide.  Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from.  Do I have customers that utilize this channel?

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This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider. This week’s show.

A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Stelzner : That’s a great question.

What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media

Modern B2B Marketing

Author: DJ Waldow I love social media. love Facebook. love the social aspect of social media. Marketo also loves social media, but not necessarily for the same reasons I do. At At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. But this post isn’t about my infatuation with social media.

New Media Strategies That Scoop the Real Reporters

ScribbleLive

For content managers, the report served as a reminder that new media strategies can be instructive both in terms of content creation and delivery. “Of all the challenges facing a media company in the digital age, producing great journalism is the hardest. On social media, Business Insider is prolific, another advantage to some legacy news organizations. Business Insider.

Driving Engagement through Social Media for Healthcare Providers

Modern B2B Marketing

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. Social Media Lexington Medical Center.

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! The world of marketing has become so diverse and there are so many channels that need to be tapped into. Social media is a great way to widen your reach! Social media empowers individuals and movements, is the intersection of service and marketing, and lets a company be more agile. Awesome. And soon!

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