by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Facebook Promoted Posts. MORE >>

Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. This is why most businesses need to use multiple social media channels.  Jeff). MORE >>

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success. Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. Not all B2B social media success stories come from large, global companies. MORE >>

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. MORE >>

How Marketo’s Social Media Manager spends her day: Twitter. Facebook. Check Twitter, Facebook, and G+ for mentions or anything that needs a response. Social media is a huge part of our marketing at Marketo, so we dedicate a lot of time to creating our social presence. When you begin your hiring search for a Social Media Manager, you want to look for a person that is customer service oriented, good at relationship building, is creative, and a strong communicator. Think you know social media? Weekly social time commitments. Strategic goals. MORE >>