Adobe Experience Cloud Blog

APRIL 20, 2018

Engage and Stay Top-of-Mind Across Channels. Before, during, and after the sale, marketing automation helps you easily engage across various channels, by connecting browsing habits to landing pages , email messages to website engagement, and social media usage to lifecycle nurturing efforts.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. When you sign a new contract, for example, you could send your customer a personalized video or a custom piece of content geared toward a particular pain point that came up during the purchase process.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

I chronicled many examples of companies creating Youtility, my book by the same name. Here are 10 new examples of highly valuable marketing campaigns. To watch this video on YouTube, click here. To watch this video on YouTube, click here. Of course, the video doubles as an ad for the cafe’s food.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. A segment of Apple customers is the prime example of brand advocates. A great example of understanding consumers’ media preferences comes from Starbucks, where it tunes into consumers’ loves in fun, interactive ways.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

APRIL 19, 2019

Your CTA (call to action) is key because it shows viewers how to take the next step (buying tickets, for example). Promote across online channels. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

LinkedIn offers 80% of social media B2B leads , for example. There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. Take email and social media marketing as examples. Picture this: 41% of U.S. Email marketing. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . We’ll list the advantages and give some examples of how you can repurpose your event content. It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. .

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Ad Age’s article, “ Three Ways to do purpose-driven Marketing Right ” shares an example. “On The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Adobe Experience Cloud Blog

MAY 28, 2014

Take a quick glance at their YouTube videos. All of their social channels have a similar flavor. The Best Example of a Human Email…EVER. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. Email Marketing'

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Are you publishing on channels where prospects are and are likely to watch?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Ad Age’s article, “ Three Ways to do purpose-driven Marketing Right ” shares an example. “On The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Are they watching videos on your YouTube channel? For example: Did you run lead-nurturing campaigns that resulted in sub-optimal conversion rates?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Vidyard

MARCH 5, 2021

Learn More Here are some examples of common use cases for an online video platform: Video Marketing An online video platform can be used to host videos and measure their impact. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ClearVoice

DECEMBER 12, 2019

A few of the top webinar sources for marketers include: Marketo. A few examples of tagged content categories include: Branding. A few examples include: Content Marketing Institute. Content Marketing Institute. Marketing Week. Marketing conference on-demand viewing. Email marketing. Influencer marketing. Video marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. We’ll use an ecommerce store as an example here.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. Check out the No Lift Install System YouTube channel to browse their full library of videos.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Don’t forget to optimize your social channels, too. Results like that are really impressive!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

chiefmartech

JUNE 20, 2016

LinkedIn Sales Navigator is a great example of the company marketing this capability. LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. Are the above points too indirect?

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. “It’s This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Dropping casual questions the next time you talk – for example, “You smell amazing, what’s that scent called?”. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Make him/her laugh – send a meme or a funny YouTube clip. Digital Notes.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

TrustRadius Marketing

APRIL 1, 2021

For example, maybe you want to compare Help Desk software. If you were on the Zendesk product page, for example, you could quickly create a comparison to ServiceNow. If you were on the Zendesk product page, for example, you could quickly create a comparison to ServiceNow.

Software 59

Software Product Comparison Click Rate 59

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. E verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social. And what are your looking forward to next year?

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. Runners-Up: CPower, Marketo. The results have been amazing. Winner: Act-On.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. Runners-Up: CPower, Marketo. The results have been amazing. Winner: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Heinz Marketing

JULY 5, 2021

If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. One of my favorite examples of this is, when you are hiring salespeople, I want people with experience, I want people that are proven closers. Today we are in Kirkland, Washington, and excited to have you here. Matt: Yeah.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

JUNE 11, 2014

Create engaging experiences tied together across channels and time at scale. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48