New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. New developments in loyalty for business markets.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. You can stream live from an event or from your home but it has a limited opportunity for sustaining an audience because who you reach is dependent on who is available in that moment.
Why Video Is The Answer To Employee Communications Teams’ Prayers
SEPTEMBER 28, 2016
Think of all the video you watch; we enjoy it so much that we watch 4 billion videos on YouTube per day, and we spend 6 billion hours watching video on YouTube per month. It’s why people watch how-to videos on YouTube instead of reading a big manual. Video can be offered on any channel or device, anywhere, for a unifying and engaging experience. Is video on that list?
This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
DECEMBER 17, 2016
While we love the idea of creating a customer-loyalty-driven content experience, Robert and I agree that the corporate packaging of this particular effort places it in the realm of sales collateral, not valuable content. 2. Sponsor (40:53). Check out all the events we have in store for 2017, and sign up for the ones that fit your needs. 3. Rants and raves (44:06). The result?
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Want to know more? TopRank ). 2. MediaPost ).
Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
DECEMBER 30, 2015
Nearly half of those travelers go on to book their choices through an entirely separate channel.”. While lodging may be booked months in advance, targeted location-based mobile ads can inspire travelers to visit restaurants, take tours, and add unplanned events at the last minute mid-vacation. Travel marketing relies on optimizing the micro moment. Want to Know. Want to Go.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
With the exception of the news or a live sporting event, I never see ads on TV. Those provocations create awareness, interaction, and potentially loyalty and trust over time. Today, however, many of those channels are drying up. The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. 5. Contact Mark to have him speak to your company event or conference soon. . By Mark Schaefer. Maybe longer. No more malware.
19 Brands with a Cult Following (And What You Can Learn From Them)
NOVEMBER 7, 2016
These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Be Strategic About the Channels You Engage In. The answer is simple. But how?
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
All of those are still important, but for 2017 these will be added to the list: Events: as important as online and social have become, live interaction is still best for getting immediate feedback and building trust. Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media. Event Engagement. Strategy.
Case Study: Using Integrated Digital Marketing to Sell Old Books
DECEMBER 12, 2012
Talk about building brand loyalty while providing content that speaks to the wants and needs of your target audience - The Author’s Bookshelf section is awash with integrated digital marketing two-for-ones. The company’s tweets are mainly promotional; given it has over 20,000 followers, it seems like Strand is using Twitter as a social newsfeed for upcoming events. Pretty slick.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Facebook, LinkedIn, Twitter and YouTube all include their own powerful and popular internal search capabilities, and there are numerous social search engines that specifically search social networks and other social media sites. Creating your profile on each of the major social networks is a first step, but just that. Interact (e.g.,
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
Consider this a digital friendship bracelet of sorts to ensure lasting email newsletter success: An upcoming event , trade show, workshop, or festival you’re hosting, participating in, attending, and/or sponsoring. Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended. We feel you.
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Their inbox allows me to occasionally drop in with an event. like to reward their loyalty with pre-paid discounts, quarterly discounts and instant rebates. Contests. Videos.
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. Scoop.it
How To Map Content To Your Conversion Funnel
MAY 25, 2016
It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. Step 4: Loyalty.
The Time is NOW for Social Media in the Hospitality Industry
JANUARY 16, 2012
The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. Location-Based Loyalty. Once that loyalty is established, a mobile-based loyalty program can be established which rewards those return visits. Everyone is a Reviewer. Social Hospitality
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! It might never be.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. It is the marketer's job to encourage people coming to your restaurant or location to leave tips and provide specials that will lead to customer loyalty. 11) Promoted Updates.
How to create future brands
Blue Focus Marketing
SEPTEMBER 26, 2011
In this rapidly changing landscape, marketers are challenged to humanize their brands and seize opportunities to engage customers across a multiplicity of touch-points and social media channels. Platforms like Twitter, Facebook, YouTube and LinkedIn will give your brand an authoritative voice and build communities. Brands are on a Transformational Journey. The future. Coming soon!
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). 98) YouTube. 12) CAN-SPAM.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. Conducting ongoing polls in social media channels to facilitate lovable feedback in real time versus waiting to facilitate focus groups or customer interviews. New School: Got a Story?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
According to Scott Meldrum, “Brands should market their Facebook page in every available channel they can, including their website, landing pages, email communications, and ad creative among other recommendations for increasing their following and level of engagement on Facebook. Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. People are busy. As A.J.
You must commit to reddit to succeed
JULY 24, 2012
Many people use the same handle on reddit as they do on YouTube, message boards, and on Twitter, which is smart if you want to be transparent and let people on reddit who casually Fisk you know that you have nothing to hide and have an online historical context (but stupid if you want to elude detection or don’t want me – or someone like me – to find you, actually). Advertising and PR has earned its reputation by constantly buying into better and better anti-radar and radio-jamming technology and not enough on proper diplomacy and diplomatic channels, that’s for sure.
Why Marketers Should Invest in Visual Content Creation
APRIL 9, 2012
But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. This creates a human connection that helps translate the brand experience, and promote brand loyalty between companies and consumers that can't be achieved through words alone. Are you having an event? Not convinced?
Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
APRIL 25, 2014
About the Event. The event was hosted in the historical Indiana Roof Ballroom with good food, drink and entertainment. Observation #2: Firefighters have strong, generational brand loyalty. For example, Hurst Jaws of Life promoted FDIC on its Facebook page , is ranking well for strategic keywords on Google, and has a well-branded YouTube channel. Combat Challenge.
Social Marketing Wisdom from the Insurance Industry – Really
AUGUST 26, 2011
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No. Adam L. Andres Silva A.
How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
MARCH 14, 2012
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX. So what was all this hoopla for?
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Scott’s L2 think tank helps brands navigate the changing marketing landscape through events, research and advisory services. The Nifty50 Men of Twitter. Thanks for all your support!
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Scott’s L2 think tank helps brands navigate the changing marketing landscape through events, research and advisory services. But, by no means, is this list complete. Adam L.
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Ranjay Gulati’s more recent Reorganize for Resilence provides similar testimony, evidence, and examples of the power of customer centricity for solutions development, marketing, and sales (you can watch my partner Steve Hurley’s interview with Ranjay on our new YouTube channel ). Why do we hear so much talk but see so little action? It is happening to some extent, of course.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).
Save the Date! 2010 September B2B Marketing Happenings & Goings-on
B2B Ideas @ Work
SEPTEMBER 8, 2010
Here's what's on tap for marketing industry events for September. Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business. Do you want to have constant customer engagement? New Tactics.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Seamus Walsh The rise of private media channels. In 2010 publishing your videos on a private media channel can be the most effective way to reach your target audience. Brand marketers that embrace this will have the chance to improve satisfaction, service and loyalty. No kidding!