Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! There are optional and mandatory channels. How strong is your presence in these channels?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Scoop.it

NOVEMBER 1, 2022

The total number of social media users exceeds 4 billion, and the average consumer has access to 600+ contacts across their social media channels. Generate higher revenue. Similarly, employee advocacy content generates revenue by creating better content. Strengthen customer loyalty. Increase in brand awareness.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Customer loyalty and attrition. Social media plays an important role in crisis communication, but it should not be the only channel in which businesses are sharing their messages.

Examples 109

Examples Brand Identity Branding Public Relations 109

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Cross-promotions in-game and on other channels. Traditional retail channels for brands have been disrupted by e-commerce. Growing e-commerce through games.

Advertising Agencies 105

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 105

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Show Off User-Generated Content. Newsletters For Events.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Marketing Insider Group

MAY 22, 2023

111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

RebelMouse

NOVEMBER 11, 2020

cookie-less world , which has completely reprioritized user experience and what it means to build audience loyalty. Here are just a handful of ways our next-generation publishing platform supports multiple monetization methods at once. Sell Videos Does your site use YouTube or Facebook videos?

Cost Per Thousand 68

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 68

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Collecting emails is a form of lead generation.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

SocialPilot

FEBRUARY 11, 2024

Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. These tools can analyze vast amounts of data, including consumer behavior, trending topics, and competitive content, to generate insights that inform a more effective content strategy. User-generated content is gold.

Sales Management 90

Sales Management ROI Planning Work Management 90

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Tease It Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. These include: Onboarding Emails: Here’s an example of a detailed onboarding email that tells the user exactly where they stand in the onboarding process : Source. Key takeaway: Making your user’s first experience count is critical.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. They're also noticing key generational behaviors that could change the way brands market to younger audiences.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

RebelMouse

NOVEMBER 11, 2020

cookie-less world , which has completely reprioritized user experience and what it means to build audience loyalty. Here are just a handful of ways our next-generation publishing platform supports multiple monetization methods at once. Sell Videos Does your site use YouTube or Facebook videos?

Cost Per Thousand 52

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 52

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. This is because simply having a website, is one of the most effective ways to generate awareness of your business.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Valasys

SEPTEMBER 21, 2021

To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. In translation, this means that most brands use a social media campaign strategy to convert users into customers or to deliver polls and surveys. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

Outgrow

FEBRUARY 12, 2023

60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts. For instance, other than asking them to write posts, you can ask them to take over your account, and host giveaways and LIVE sessions on social media platforms like Instagram, YouTube, and Facebook.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

ClearVoice

MARCH 17, 2020

Then, you’re ready to explore content hubs, the powerful intersection of brand and user experience. This content repository is deeply rooted in brand experience and user experience. How many times have you visited a common content hub, a blog, and felt frustrated by the user experience? Prioritize user experience.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. The website, often called an affiliate, will only get paid when their promotion generates a sale. Event Marketing. Acquisition Marketing. Affiliate Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

PureB2B

MARCH 23, 2021

According to CloudIncome.com, 73% of marketers regard webinars as one of the most effective ways to generate and obtain high-quality leads. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. Engaging Buyers.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

According to CloudIncome.com, 73% of marketers regard webinars as one of the most effective ways to generate and obtain high-quality leads. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Valasys

JULY 21, 2020

In simple words, your sales conversion rate can be defined as the total number of sales made per user that visited your website, expressed as a percentage. Website traffic refers to the web users who visit a website and the amount of data they send and receive on a website. 2) Website Traffic. 4) Email Opt-in Rate. 8) Churn Rate.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Hubspot

MAY 11, 2021

There are a few major benefits to using podcast as a brand awareness or lead generation strategy. A Nielsen report found podcast ads generate 4.4X This provides you with a ton of opportunity for increasing brand loyalty and, ultimately, conversions. 49% of U.S. 49% of U.S. Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Webbiquity

JUNE 16, 2015

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. In-person events are still the most effective channel for B2B marketers. There are 100 hours of video uploaded to YouTube every minute. (

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Why YouTube channel management matters.

Youtube 114

Youtube Advertising Channels Work Management Marketing Management 114

Parse.ly

MAY 12, 2022

Conversions is a broad topic—a “conversion” can mean everything from “buy now” to “sign up” to “attend this webinar,” but it comes down to users taking action off content. It’s amazing when we start thinking about “more” in terms of content distribution channels. If you have a newsletter, you’ve got to feed it every week.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Add engagement features to your YouTube channel.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Outgrow

FEBRUARY 25, 2021

Now that we know that a viable product is a prerequisite for any growth hack let’s dive into different stages of the growth hacking funnel, or simply put, the user lifecycle. The growth hacking funnel chalks down the stages in the user lifecycle. Growth Hacking Funnel. The best part? It’s free of cost! Source: Twitter. Source: Outgrow.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Leverage the Top Marketing Channels with Your Content. Overall, you miss out on new business opportunities.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Valasys

JUNE 25, 2020

For customer-facing businesses, proper monitoring and commercialization of data help in customer acquisition, and retention, which inspire customer loyalty. Instead of agonizing over the continuous scaling-up of your databases, you can channelize your focus on continual development and prototyping. ” Managed databases (a.k.a

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 130

Youtube Communities Work Management Effectiveness 130

Outbrain

OCTOBER 19, 2020

As a result, it has created opportunities to optimize marketing and build stronger customer loyalty for brands. Marketing was carefully timed for the point of launch to make the most impact, as the majority of a game’s revenues were generated in its first few weeks. It’s not just the launch that counts.

Trends 29

Trends Planning Tips Lead Ranking 29

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. User-generated content. Interactive content. Storytelling. Live streaming.

Social Media 262

Social Media Marketing AI Trends Peer-to-peer 262

Content Marketing Institute

NOVEMBER 5, 2018

It used its social media channels to remind people about voting deadlines. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. Then you can build your content, delivering text, videos, social media, live events, and more that serves your business and your targeted audience. Make the cause logical to brand.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94