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The complete guide to YouTube Live in 2021

Sprout Social

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live?

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. App retargeting: Show ads to users who have interacted with your mobile app, including those who have installed but not used the app or users who have abandoned their shopping carts.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” B2B marketers are championing user-friendly designs to ensure consistent, positive interactions across desktop and mobile platforms.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

How many people attended an event? A mobile game company might use this leading indicator to measure the potential of the business. Customer loyalty is uncertain before product adoption occurs, but once adopted, you have a loyal customer who may even become an ambassador for your brand. What response did it receive?

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Why does brand experience matter?

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Gen Z Searches For Online Content Differently: What Marketers Need to Know

Hubspot

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Most Gen Z searches occur on mobile devices. The age group looks for video over other content types.

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What’s Trending In Marketing For March 2020

Stevens & Tate

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. 5 Reasons Why You Need a Mobile Marketing Strategy. Maybe it’s because you haven’t introduced mobile. Improving Your Marketing Program.

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