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Grow your brand without advertising

Kevin Indig

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! There are optional and mandatory channels. See Google or Apple, for example.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

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Top 16 Content Marketing Trends to Know (With Examples)

ClearVoice

Marketing in video games continues to grow and progress—especially thanks to platforms like YouTube and Twitch where gamers can spend significant amounts of time watching others play video games. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Customer satisfaction and loyalty. When to use them. Example: The Lexus Slide.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Blaine Bertsch. Dryrun | Co-Founder/CEO. . . Christine Whittemore.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. 57) Microsite. This is short for web log or weblog. 17) Conversion Path. 36) Form.