KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? Remember conferences and events?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll It provides aggregate and channel-specific forecasts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

JUNE 19, 2015

Side note: Whoever selected the location for this event is a genius.). So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. the entire way brands and ad agencies think has been turned upside down.

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Make Your Event Stand Out. Tease It Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Other formats that work well for live streams are exclusive, behind-the-scenes access to events and Q&A sessions between hosts and guests. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

SmartBug Media

MARCH 18, 2019

Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Though, due to the site’s popularity, it’s not a bad idea to leverage this channel for search rankings alone, while hosting on another platform to keep a professional clean look to drive conversions.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

SmartBug Media

OCTOBER 30, 2019

You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Source: Marketo). Social media.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. Tom Davis from Forbes Media has got you covered. And the coup de gras: keynotes from Visa and Facebook. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Put a holiday pause on the channels that won’t move the needle before the end of the year, and funnel that money into another channel that is more likely to deliver quick wins, especially when bolstered by extra financial support. Here’s how they can shine during the holiday season: Use Social Media. Host a Holiday Event.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

MARCH 1, 2018

Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? An anti-social media sea change may be on the rise. Don’t misunderstand me: Social media’s day in the sun is far from over. Digital Is Here to Stay. From ‘Why?’

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Opt-out Touchpoints Opt-in Social Media 134

Adobe Experience Cloud Blog

MARCH 25, 2014

Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Webbiquity

JULY 12, 2016

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Best suited (like Marketo) for large enterprises. 3) OpenEMM. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. The Old Way. Do not lie.

Social Media 48

Social Media Media Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 29, 2016

The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event?

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Before diving into some examples, let’s discuss marketing channels. They can be divided into 4 categories: Owned, Earned, Paid, and Paid Social Media. What marketing channel will be most effective in reaching these people?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Research Your Competition.

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Research Campaigns Tips Content 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Martech Advisor

OCTOBER 23, 2019

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Responds to your event. Referring Traffic from Social. People Talking About Us.

Social Media 48

Social Media Ad Building Media Marketing Analytics Tools 48

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. Social Media. These are the usual metrics for measuring your financial ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. Conversica Media Contact: Deborah Mullan.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Activate follow-up email campaign.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Valasys

JULY 1, 2021

Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. The common denominator? Measure and iterate.

Social Media 48

Social Media Social Marketing Media Marketo 48