Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Promote across online channels.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Webbiquity

MAY 30, 2023

We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.” ” 5) Social media is most popular, but search is most important. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Webbiquity

APRIL 14, 2020

With current requirements for social distancing, this downturn has devastated the live events industry (business, entertainment, and sports) along with travel, lodging, and restaurants. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? Tech was impacted far less.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Lead Liaison

AUGUST 13, 2019

Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing. Direct mail marketing works!

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Enhanced Personalization.

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Trends Marketing AI Co-Registration Conference 281

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. We wanted to keep our event top-of-mind by sending out regular reminders to our database.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

TrustRadius Marketing

SEPTEMBER 5, 2018

A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

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Planning Marketing Plans Work Management Marketing Management 225

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Web Presence Optimization: The Origins.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. That one is worth a channel of its own.) blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

MARCH 22, 2022

Branch out to a New Promotion Channel. The first way you can capitalize on the benefits of repurposing content is to build up access to a new promotion channel. social media channels as snippet-sized bites of information. social media channels as snippet-sized bites of information. Update an Old Blog Post.

Examples 311

Examples Case Study Case Studies Content 311

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

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Promotion POS Business Paid Search Agency 254

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Sales-generated leads.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

JANUARY 22, 2021

Obviously, you can’t just set up a website and wait for the traffic to flow in; you need to use multiple channels to connect with your customers and lead them to your site. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Social media coverage is spotty. Banner ads? Today’s business buyers can be difficult to reach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The Point

JANUARY 12, 2023

Companies will also be producing smaller, but more elaborate and sophisticated in-person events that include wellness zones, customized journeys, and digital/interactive components. This omni-channel approach will allow companies to amplify and reinforce key messages, more deeply engage audiences, and generate greater business outcomes.”.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Marketing Insider Group

DECEMBER 8, 2020

Meeting your customer where they are now requires robust digital channels. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Image: FocusVision.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277