Sprout Social

AUGUST 30, 2016

Far too often we see brands on Instagram turn their channels into graveyards. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Biznology

MAY 25, 2015

81% of search engine optimization marketing believe integrating marketing data and measuring cross-channel return on investment will be more important this year. source: eMarketer ). source: Forrester ). (source: BrightEdge ). 86% of internet traffic is generated through search engines. source: Google ). source: BrightEdge).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Content Marketing Institute

MARCH 23, 2018

Messaging and chatbots represent the next logical extension of this mission, and you may not think about them as content distribution channels yet, but you need to be. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel. Click To Tweet.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

seo.co

FEBRUARY 16, 2021

Know which channels work for you. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Leverage Ephemeral Content. million customers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Backlinko) 30% of mobile searches are related to a specific location.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When I work with clients to plan out their content strategies, everyone seems to know they need online content, but very few professionals have clearly defined the goals for each channel. Forrester Blog for Interactive Marketing Professionals.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The use of the Internet, mobile and other interactive channels has certainly increased the number of leads marketers receive today. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Emarketer ). eMarketer ). Forrester ). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. ( billion users worldwide.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. B2B sellers will become experts at creating and engaging with video. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. According to research conducted by Forrester, users are 58 times more likely to engage with Instagram’s branded content than with branded content on Facebook , and 120 times more likely when compared to Twitter. Image via Forrester.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Porch Group Media

MARCH 25, 2020

eMarketer reports that 90.7% eMarketer also reports that 92.3% Brands must be diligent and put practices in place to collect data from each customer touchpoint across channels. of US advertisers and marketers segment data to better target and engage with their customers. Companies that are experience-led have 1.6x years vs. 3.4

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Hubspot

FEBRUARY 1, 2021

62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ). Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). You should have an omni-channel, multi-device approach. Within two years, that will more than double ( Accenture ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). As a result, there’s an increased demand in personalized, relevant experiences.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. The Video Stats Sponsored by YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Key channels that target older online users are Facebook and YouTube. Forrester ). Pointvisible). LinkedIn ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Digilant

DECEMBER 17, 2018

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. This data is sourced from over 250+ log level feeds, API’s and server-to-server level integrations with partners and channels.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

Digilant

FEBRUARY 5, 2019

According to eMarketer , 78% of US digital display ad dollars will have been bought programmatically in 2018 and the prediction for 2019 is that share of ad spend will increase to 83%. Brands that are taking on direct relationships with DSPs are finding out that they need multiple platforms to execute omni-channel programmatic media buys.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 17) Despite the rise of Instagram adoption among young adults, it was the least adopted social channel in most retail categories, with adoption rates ranging from 26% to 32%. Image Credit: Forrester Research. Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

LEADership

NOVEMBER 18, 2014

As B2B demand generation practitioners, we saw social media as the Mecca—the place where everyone will gather—so here was a channel to talk to all of our prospects at once. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? What’s even better? So, Who Wins?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 4, 2017

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Content Standard

AUGUST 26, 2015

The biggest difference is that Google will be the middleman and deliver sponsored content as a scaled channel for brands. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 Similar to what The New York Times , Huffington Post, Forbes , and others do un-scaled.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Single Grain

DECEMBER 27, 2019

31 million YouTube channels. No longer can your business rely on one or two marketing channels. Instead, you must endeavor to deliver a cohesive brand message across multiple channels, such as email, video, social media, paid ads and offline promotion. Get A Free Consultation. 9 Podcast Trends You Can't Ignore in 2020.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Then, when customers do get in touch with you, move it to a more secure and appropriate channel that can securely handle their private information.

Social Media 28

Social Media Service Media Paid Search Agency 28