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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

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20 Reasons Why Email Marketing Is a Channel You Should Not Be Ignoring

SendX

The number of email users surpassed the 3,9 billion mark. However, even today there are professionals who are skeptical about email marketing. Of course, you can refuse any communication channel. However, even today there are professionals who are skeptical about email marketing and believe death of email has arrived.

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Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns

Lake B2B

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a silo. Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels.

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Study Confirms: Email is Still the Top Marketing Channel

Benchmark Email

But one digital marketing channel that has consistently done the job better than others is good ol’ email. DigitalCommerce360 and Bizzare Insights… The post Study Confirms: Email is Still the Top Marketing Channel appeared first on Benchmark Email. Don’t take our word for it.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Understanding Your Most Valuable Marketing Channel: The Power of an Email Subscriber

Litmus

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow.

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Why Email Is the Only Must-have Marketing Channel

Ontraport

Email marketing has an extremely high ROI, can be highly targeted and personalized, and serves as the foundation for building relationships throughout the customer lifecycle. The post Why Email Is the Only Must-have Marketing Channel appeared first on The Ontraport Blog.

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Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How marketers are adapting to a privacy-focused data ecosystem.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Happier customers.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan. Since when did a 1.5%

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: only a fraction of outreach is personalized.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. Create nurturing emails that emotionally resonate and inspire action. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.