The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. It then analyzes those conversations to understand consumer attitudes about the brand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

SnapApp

APRIL 19, 2013

How companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales. How interactive content, content marketing, and automation work together to drive leads. To learn more, check out MarketingProfs for more details.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SendinBlue

AUGUST 24, 2020

Elsewhere, you can get real-time SEO suggestions to help boost your search engine rankings, while the Conversations feature enables you to manage customer communications from different messaging channels all in one place. Omnisend combines powerful email marketing capabilities with SMS marketing and other channels.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. If you find yourself in this boat, let me start with this, begin exploring your options now.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. If you find yourself in this boat, let me start with this, begin exploring your options now.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Madison Logic

MARCH 14, 2023

While we’ve already discussed why LinkedIn is a marketer’s best friend, it’s just as important to show how quick and easy it is to integrate it with the ML Platform to run more successful multi-channel ABM campaigns. Why Integrate LinkedIn with the ML Platform?

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. They then choose which personas get which messages, set a budget and timeframe for each channel, and let Mariana execute the campaign.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Ledger Bennett

JANUARY 26, 2020

Channels and Outreach. Another common challenge facing revenue management determining the proper channels to attract prospective customers. Is it best to nudge leads with an email marketing campaign or are social promotions more attractive? Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Content Marketing Institute

MARCH 22, 2018

First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Heinz Marketing

OCTOBER 4, 2021

” I think, honestly, it’s not that different than social selling. You don’t hear people say social selling as much anymore. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 104

Top of Funnel Account Based Marketing Communities Cross-Selling 104

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers. Directories are high-intent channels that you can leverage for growth marketing at your software or tech company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. 7) Oracle Eloqua. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

FEBRUARY 5, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SmartBug Media

MARCH 18, 2019

Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Though, due to the site’s popularity, it’s not a bad idea to leverage this channel for search rankings alone, while hosting on another platform to keep a professional clean look to drive conversions. Social media integration.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Oracle Eloqua . What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond. We know them because I am a proud investor in the company. So that kind of thing happens.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Social media marketing changes. When it comes to social media, it’s clear: video is here to stay.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Synergize between lead generation channels. Lead generation and PR: Why it matters.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Customer Experience Matrix

AUGUST 28, 2014

As a quick refresher, CDP is defined as “a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.” Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The system standardizes and deduplicates this data at the individual and company levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120