Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

NOVEMBER 10, 2020

For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). ” Are technology analyst firms in trouble? Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. Content marketers, for our part, can use customer sentiment to inform content plans and ad spending in a way that prioritizes the channels, content formats, and subjects that AI predicts will be top-of-mind for customers in the near future.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SnapApp

APRIL 19, 2013

How companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales. To learn more, check out MarketingProfs for more details.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Not a channel, but a universe, each email and landing page a “nanochannel” of its own.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Litmus

AUGUST 31, 2020

The Pre-Post-Perform framework helps your team harness the power of your subscribers, but it will require you to break out of your silos. How to use subscriber insights to improve other marketing channels. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. Have Eloqua ?

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

Content4Demand

OCTOBER 16, 2020

The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. The newly launched Triblio Orchestrator takes the multiple components in your account-based strategy and automatically synthesizes them to create multi-channel campaigns.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Madison Logic

MARCH 14, 2023

While we’ve already discussed why LinkedIn is a marketer’s best friend, it’s just as important to show how quick and easy it is to integrate it with the ML Platform to run more successful multi-channel ABM campaigns. Why Integrate LinkedIn with the ML Platform?

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Heinz Marketing

NOVEMBER 26, 2021

In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Let’s get into it! So how exactly do a CRM and a MAP enable ABM at scale?

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Don’t get me wrong. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. k) Proper Scheduling.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Don’t get me wrong. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Ledger Bennett

JANUARY 26, 2020

Channels and Outreach. Another common challenge facing revenue management determining the proper channels to attract prospective customers. To properly build an outreach strategy, it’s crucial to understand that each channel has its place in a coordinated Marketing plan. The Takeaway. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. This allows joint LinkedIn and Madison Logic clients to measure accounts across three marketing channels on one unified, integrated platform and ultimately make smarter marketing and sales decisions.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Lead Liaison

OCTOBER 5, 2020

While the standard qualifications for a qualified rep would include things such as advanced product knowledge and charisma, you also need to account for the reps that have the highest level of comfort with digital communication channels such as chat, email & video conferencing. . 2: Have reps capture leads consistently in one place.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. You can still be live, even without an event, there are so many channels available to do that now.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52