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Onalytica B2B

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. This need to satisfy their immediate requirements also discourages brand loyalty. The Omni-channel experience. What does this tell us?

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

The 4 C’s Concept > Content > Channel > Contributor. Following the frenzy of the quiz, Tim talked about how the market is changing; brand loyalty, advertising effectiveness, trust and attention span are all down. Whereas content creation, consumer control, brand choice and media channels are all on the rise.