Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. What’s Old is New.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

ClearVoice

JULY 12, 2022

Trend: The Michelin Tire company hopes to provide teens with a well-rounded education about tires and driving safety by inserting digital billboards in ‘The Sims’ video game. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Content Marketing Institute

OCTOBER 24, 2017

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Educational videos are the perfect type to cover the top part of funnel, says @juanjo101.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

SnapApp

JULY 7, 2017

From a marketing perspective, its purpose is to educate a certain audience about an issue. Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Dryrun is developing an interactive quiz model to engage users on-site and via selected social channels.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28