Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Content Creation and Social Media 1.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But, when starting, you want to ensure you’re prioritizing the quality of content over a number of channels. You might have heard that content is an elixir for growing a small business.

Content Marketing 91

Content Marketing Lead Ranking Lead Scoring Branding 91

Outgrow

JUNE 26, 2022

It is a significant marketing strategy for lead generation and brand loyalty. Social media channels help your content reach its target audience while providing a direct line of communication with your customers. You should feel free to share it with your audience as it will help amplify their loyalty to your brand.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? These weekly classes builds loyalty and trust, which makes their products or services more attractive to their audience, and more likely to purchase from them.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Valasys

JULY 21, 2020

This determines the success of your customer service and is an excellent indicator of brand loyalty. CAC can also be calculated by different sources such as different traffic channels, search engines, social media, or from email lists. It is an incredibly important metric for measuring customer satisfaction and loyalty.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Excelsior Research

JUNE 1, 2021

If done rightly, it cultivates genuine brand loyalty amongst fellow prospects. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. Share on linkedin. This long-term element is an essential component for any business. It should not be seen as a quick solution.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

If done rightly, it cultivates genuine brand loyalty amongst fellow prospects. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling. Share on linkedin. This long-term element is an essential component for any business. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Conversational Marketing. Email Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KEO Marketing

MAY 24, 2017

There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains. Use the appropriate social media channels. LinkedIn is the best platform for B2B marketing, but buyers are everywhere, so you must be as well. Don’t focus on just one social media site. Connect on forums.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Directive Agency

SEPTEMBER 3, 2019

Use your content to send a message to your buyers that you are informed, educated, and capable of solving the challenges they face. Leverage the Top Marketing Channels with Your Content. You need data-driven and credible content to drive these channels. Educate buyers on your industry or products/services?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Marketing Insider Group

AUGUST 29, 2023

Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Interactive content. Storytelling.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SnapApp

FEBRUARY 28, 2018

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. . Clarity on this point targets your messaging, channels and much more. . Here’s a quick guide to determining whether a specific channel is right for you and how to maximize the value. . .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Single Grain

JUNE 12, 2023

While various channels contribute to acquiring customers, one platform that stands out is YouTube. Whether you run a B2B or B2C business, understanding how YouTube can drive revenue and expand your customer base is crucial. Customer acquisition is a vital aspect of business growth.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Hubspot

JUNE 20, 2018

Use your Facebook Business page or LinkedIn Company Page to post links to the same gated offers you might also host on your blog posts. You can also do this in appropriate and relevant LinkedIn group discussions -- just be mindful of the topic being discussed to ensure your offer is a welcome addition to the conversation.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. To watch the video, here’s the LinkedIn on-demand version. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. My name is Matt Heinz. Shawn : Yeah.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

TrustRadius Marketing

NOVEMBER 1, 2018

Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . We’ve got 2018 behind us, and can now make a few educated guesses about the trajectory of social media marketing in 2019.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Outgrow

AUGUST 13, 2022

We never did that, we just knew that content marketing is a great marketing channel, it’s a great way to elevate your company to position yourself as thought leaders and has many benefits. But I think that honesty and sticking to ethical marketing practices definitely helps to facilitate loyalty from your audience.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

JULY 24, 2023

In this post, we’ll cover quick yet effective techniques to maximize your reach, engagement and return on investment across various social media channels. 1) YouTube: Mastering the Initial Push The YouTube algorithm favors videos that gain substantial views and engagement during this critical period.

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

JULY 14, 2022

70% of Generation X watch YouTube ( The Shelf ). Boomers have brand loyalty. Provide customer service through your social channels. Email is Gen X’s preferred channel for brand communications. To connect with Gen X, Facebook and LinkedIn are good bets. Offer discounts and loyalty programs.

Generation 98

Generation Planning Content Loyalty 98

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. When you understand the customer journey, you can create more relevant messaging and show up at the right time on the right channels. Boost sales and conversions. Improve customer retention. Engagement.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

JANUARY 3, 2024

Loyalty and Advocacy : While not always included in every model, this stage focuses on turning customers into repeat buyers and brand advocates. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. The video ends with a powerful call-to-action: “Join the Green Revolution in Fitness.”

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Single Grain

JULY 19, 2023

This ensures you’re putting your ad dollars toward the most popular channels. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. TikTok Even though the future of TikTok is unclear, it is arguably one of the main channels for brands to advertise on.

Paid Content 73

Paid Content Social Media Advertising Agencies Advertisements 73

Hubspot

NOVEMBER 27, 2012

In August, Facebook announced that they were going to allow advertisers to target their audience based on more criteria than before, including age, gender, gender the user's interested in, relationship status, education, college grad (college name, major), in college (college name, major, years), in high school, and workplace.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

MLT Creative

SEPTEMBER 8, 2010

” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization? ” to “How is your company doing social media?” New Tactics.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

BenchmarkONE

NOVEMBER 3, 2022

Educate the audience on how to use specific products and services. It involves repurposing the same video content for different channels and platforms. For example, you created a long-form video for your brand’s YouTube channel. Educational Videos. Show your audience the journey behind a product or service.

Small Business Marketing 74

Small Business Marketing Trends Video Marketing Planning 74