Scoop.it

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value. Investing in loyalty pays off.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But, when starting, you want to ensure you’re prioritizing the quality of content over a number of channels. You might have heard that content is an elixir for growing a small business.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

MAY 11, 2021

This provides you with a ton of opportunity for increasing brand loyalty and, ultimately, conversions. To start, I spoke with Matthew Brown, HubSpot's Senior Podcast Producer. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.". Let's dive into that, now.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. Using short form video content , engaging within your niche is essential on platforms like TikTik, Instagram Reels, YouTube Shorts, or even Facebook. subscribers. followers on TikTok.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Outgrow

JUNE 26, 2022

It is a significant marketing strategy for lead generation and brand loyalty. Social media channels help your content reach its target audience while providing a direct line of communication with your customers. You should feel free to share it with your audience as it will help amplify their loyalty to your brand.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. of the total population.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 8, 2020

Brand loyalty is being tested. Rather than centering its YouTube page around content that highlights products, sales, and deals, Target features a playlist aimed to help shoppers and communities during COVID-19. Below you'll find content from HubSpot's Adapt 2020 series: Adapt 2020: An Educational Series.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Conversational Marketing. Email Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 17, 2020

Or, perhaps it's famous chef Gordon Ramsay , with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro. Pick the right channel. Attraction Marketing Tips.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

JUNE 20, 2018

We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. Add engagement features to your YouTube channel. Add a call-to-action button to the top of your Facebook Business Page.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

SEPTEMBER 26, 2019

Perhaps you are catering to “Educator Elise” or “Sales Sam.” Notice how their content is optimized depending on social channel, but still connects to their mission and panda mascot. Engaging with customers about their concerns and praise builds brand loyalty. What’s unique about them? How can your company help his needs?

Tips 73

Tips Business Customer Satisfaction Work Management 73

Optinmonster

MARCH 16, 2020

Reward your frequent shoppers with a special coupon just for 3rd time buyers, or an invitation to join your loyalty program. When you get a new customer, do you ask them the following loyalty question: “On a scale from 0-10, how likely is it that you’d recommend us to a friend or colleague? Level of Education.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. This live channel caters to audience demand.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. The power to influence and engage an audience is what makes content marketing influential.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. When you understand the customer journey, you can create more relevant messaging and show up at the right time on the right channels. Educate leads about the product and its features. Engagement.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Moz

JANUARY 22, 2019

Look at how HubSpot lays out their resources navigation. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Email Start educating your potential customers about what it is you do.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SmartBug Media

DECEMBER 23, 2022

You can do so by providing awareness level content that they can discover through organic channels, such as: Web search engines (Google, YouTube). While researching in these channels, people will discover many pieces of awareness level content that does three things: Informs. Online marketplaces (Amazon, Etsy). Entertains.

Paid Content 52

Paid Content SMS FAQ Sample 52

Hubspot

NOVEMBER 27, 2012

In August, Facebook announced that they were going to allow advertisers to target their audience based on more criteria than before, including age, gender, gender the user's interested in, relationship status, education, college grad (college name, major), in college (college name, major, years), in high school, and workplace.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

EveryoneSocial

JANUARY 14, 2021

For an example of a B2B brand that provides customer value on social media through content, look no further than Hubspot. Hubspot consistently posts training, resources, and research so that they have become a valuable source for thought leadership and insights on trends.

Social Media 102

Social Media Marketing Automation Services Examples Media 102

ClearVoice

JANUARY 8, 2019

Demographics include information such as age, income, education level, etc. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing. If your personas love video content and spend a lot of time on YouTube, you need to create video content. What are the demographics of my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

nDash

JUNE 23, 2021

In addition to building trust, cultivating customer loyalty, and generating leads, content promotion is something potential, and existing customers expect. age, education, employment, ethnicity, gender, income, marital status, race, and more). YouTube thumbnails and channel art. laptop, smartphone, tablet). Infographics.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Hubspot

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. In fact, one of their videos has over 26 million views on YouTube.

Work Management 101

Work Management Marketing Management Content Marketing Budget Programs 101

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Otherwise, you’re just guessing which marketing channels you should be using to distribute content. . . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Huptech Web

JANUARY 5, 2023

This could include educational resources, entertainment, or inspiration. Hubspot’s “Inbound Marketing” blog is a great example of value-driven content made for customers. The “Tasty” YouTube channel is a great example of repurposing, refreshing, and repurposing content.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Single Grain

AUGUST 4, 2020

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Hubspot

MAY 15, 2013

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

NOVEMBER 3, 2020

To help deal with this, companies such as Helium 10 invest heavily in content marketing, producing near-daily blog articles to educate their users: Dive Deeper: How to Set Up Your E-commerce Product Page for Maximum Conversions. For example, HubSpot has a private Facebook group with over 17,000 members.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. It’s easier to convert leads once you’ve gained their trust.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359