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How B2B influencer marketing will grow your brand

Sprout Social

It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Partnering with an established influencer within your industry can significantly amplify the reach of your content, extending your expertise beyond the confines of your organic channels. Here’s how.

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Video for Financial Services: Banking and Beyond

Vidyard

Legend: 👍Customer Satisfaction 💰Operating Expense Saving 📈Increased Revenue Video for FinServ Education and Advisory 👍📈 Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor.

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Video for Financial Services: Banking and Beyond

Vidyard

Video for FinServ Education and Advisory Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

In-person events are still the most effective channel for B2B marketers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( Want to know more? TopRank ). TopRank ).

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#10 Best Practices for Effective Lead Nurturing

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. If you get that part right, selling is easy.”.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Gitnux) YouTube mobile video consumption grows by 100% every year.