Retail media networks: What are they and how to get in on the fun (and revenue)
Liveintent
SEPTEMBER 7, 2021
These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. Retailers have amassed troves of first-party data from their customers and audiences like information on purchases (both online and in-store), loyalty programs, store credit cards, and rebates, for example.
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