| |  Channel + Ecommerce + Frequency + Loyalty | 5 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY AUGUST 26, 2010 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Noting that “Facebook fan pages number among the few social media channels that allow page customization for users,&# Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. But given this environment, Shama outlines the “top five things you need to know about Facebook marketing&# about fan pages, ecommerce, ads, apps and other subjects. | MANHATTAN MARKETING MAVEN FEBRUARY 7, 2011 6 Lessons From Holiday 2010 eCommerce blew the doors off during the Holiday 2010 selling season. Consider these factors … Top Categories – The Good Get Better Long standing eCommerce players led the way. The missing link is the connection between “likes” which probably represent momentary or mercenary customer self-interest and possibly brand awareness, brand loyalty and maybe brand preference. Seventy-one percent of holiday shoppers participated in loyalty reward programs ; 11 percent used rewards to purchase holiday gifts. The stats are in. Online sales were $43.43 | | | | | |
| DIGITAL VOICES OCTOBER 4, 2011 Understand your Data to Better Serve your Customers and Increase Sales Research has shown that companies who have overcome the barriers to making that happen have experienced significant increases in sales and customer loyalty. Media insights, driven by channel performance, can drive creative strategies. Frequency caps can be adjusted and tuned. Analytics customer service Digital Strategy eCommerce Integrated Marketing marketing analytics marketing automation Marketing Strategy MetricsCustomers are now presented with the ability to choose the level of personal interaction they expect from a company. It is frustrating. | DIGITAL VOICES OCTOBER 4, 2011 Understand your Data to Better Serve your Customers and Increase Sales Research has shown that companies who have overcome the barriers to making that happen have experienced significant increases in sales and customer loyalty. Media insights, driven by channel performance, can drive creative strategies. Frequency caps can be adjusted and tuned. Analytics customer service Digital Strategy eCommerce Integrated Marketing marketing analytics marketing automation Marketing Strategy MetricsCustomers are now presented with the ability to choose the level of personal interaction they expect from a company. It is frustrating. | DIGITAL VOICES OCTOBER 4, 2011 Understand your Data to Better Serve your Customers and Increase Sales Research has shown that companies who have overcome the barriers to making that happen have experienced significant increases in sales and customer loyalty. Media insights, driven by channel performance, can drive creative strategies. Frequency caps can be adjusted and tuned. Digital Strategy eCommerce Analytics customer service Integrated Marketing marketing analytics marketing automation marketing strategy MetricsCustomers are now presented with the ability to choose the level of personal interaction they expect from a company. It is frustrating. Hurry up. | |
| | | | |
| |
|
| |
