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What is Retention Marketing, and Why You Need to Start Today


Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. Think of ecommerce marketing as a sport. EcommerceDid you start yesterday?

The 5 Best Retention Marketing Tactics for Your Online Store


For example, a loyalty program becomes extremely effective when you pair it with retention emails reminding existing customers of point balances and opportunities to get rewarded. Regardless of the level of personalization you decide to implement, it is crucial to create a customer experience that fosters customer loyalty. 5) Loyalty and Reward Programs. Let’s start basic.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. For most marketers, loyalty programs provide a wealth of personalized data on your most desirable customers. This tactic ensures visitors see content relevant only to their loyalty level and behavior. Sync Your Channels.

Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?


Consumer Goods / Retail / Ecommerce. What’s actually happening in the real estate industry is that as post frequency increases, the average number of interactions per post decreases. If you’re in the real estate industry, consider trying to “feature” one piece of inventory per week on your best-performing channel. 8) Consumer Goods / Retail / Ecommerce. Real Estate.

6 Lessons From Holiday 2010

Manhattan Marketing Maven

eCommerce blew the doors off during the Holiday 2010 selling season.   Consider these factors …  Top Categories – The Good Get Better  Long standing eCommerce players led the way. The missing link is the connection between “likes” which probably represent momentary or mercenary customer self-interest and possibly brand awareness, brand loyalty and maybe brand preference. Seventy-one percent of holiday shoppers participated in loyalty reward programs ; 11 percent used rewards to purchase holiday gifts.  The stats are in. Online sales were $43.43

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Noting that “Facebook fan pages number among the few social media channels that allow page customization for users,&# Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. But given this environment, Shama outlines the “top five things you need to know about Facebook marketing&# about fan pages, ecommerce, ads, apps and other subjects.