Go Beyond SEO

NOVEMBER 25, 2018

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times.

SEO 107

SEO Dwell SERP Ideal Customer Profiles 107

Optinmonster

AUGUST 2, 2023

Key takeaway: Evidently, most video marketers are leveraging the rise of cost-effective, and sometimes even free, video marketing channels. 87% say video marketing has increased dwell time on their website. Only 36% of marketers have published ‘live’ video content such as live streams on social media channels.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Martech

JUNE 13, 2022

It’s essential for understanding how your marketing is performing and how much each channel is contributing. Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. But it’s complicated…to say the least.

Marketing Attribution 111

Marketing Attribution Touchpoints Dwell Privacy 111

Tomorrow People

MARCH 23, 2021

Which channels drive a bigger audience? Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Drive traffic and build awareness.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Go Beyond SEO

NOVEMBER 25, 2018

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times.

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

Champion Communications

APRIL 24, 2018

This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

Dwell 54

Dwell PR Promotion Advertising Channels 54

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Likes/Dislikes.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. I’m not going to dwell on the reasons why this is a bad idea. The tie to lead generation is top on the list.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Televerde

NOVEMBER 24, 2020

Like so many men and women, I went from parent bus driver to home-school teacher literally overnight while doing my full-time job in the same dwelling during the same hours of every workday! On an intellectual level, I’ve always known this to be true, but man I don’t think I fully grasped how quickly or vastly things could change.

Dwell 116

Dwell Work Management Paid Search Agency Marketing Management 116

Outbrain

OCTOBER 4, 2021

But with fewer opportunities for mass in-person viewing, consumers are increasingly satisfying their hunger for sports through streaming channels and other online content. 2021 saw the return of live sports and major athletic competitions. So now that live sports events are back, how can publishers capitalize on this demand?

Lead Scoring 29

Lead Scoring Lead Ranking Dwell CTR 29

Porch Group Media

JUNE 30, 2022

Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience.

First-Mover Advantage 52

First-Mover Advantage Dwell Advertising Agencies Trigger Marketing 52

Sharpspring

JULY 5, 2019

Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Longer dwell times show that your content is relevant and engaging. Why Are Micro Conversions So Important?

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

seo.co

FEBRUARY 8, 2022

Post the video on your YouTube channel for some extra social media authority, and embed the video into your blog. Gamification increases website dwell time and enhances user stickiness. High-quality video production takes expensive equipment and technical skills, but putting together a basic monologue-based video is painfully simple.

SEO 98

SEO Content Dwell Advertising Mediums 98

Hubspot

JANUARY 24, 2018

80% of marketers say video has increased dwell time on their website. Throughout the past few years, Snapchat has been one of a number of social channels branded 'the next big platform' for marketers. 76% say it helped them increase sales. 47% say it helped them reduce support queries. 76% say it helped them increase traffic.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Navigate the Channel

DECEMBER 4, 2023

Emphasize Your Distinctive Qualities: Instead of dwelling on what you share in common with others in your industry, focus on highlighting your unique qualities. It could be a unique product feature, exceptional customer service, a specific mission or ethos, or even your brand’s history.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

ClickZ

APRIL 16, 2020

Nonetheless, augmented reality can be a part of this action plan, since it offers a marketing channel that can set your brand aside from others. A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%.

Planning 121

Planning Work Management Marketing Management Paid Search Agency 121

Terminus

FEBRUARY 9, 2023

With access to time stamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece—not just a site visit. Identify and target accounts who are already in-market with built-in, compliant intent data; and execute multi-channel campaigns immediately. What’s next?

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

With access to time stamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece—not just a site visit. Identify and target accounts who are already in-market with built-in, compliant intent data; and execute multi-channel campaigns immediately. What’s next?

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. They also result in a higher average dwell time of 13%, compared to the 1.6% Here’s why in-game advertising is one of today’s biggest trends in marketing.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. They also result in a higher average dwell time of 13%, compared to the 1.6% Here’s why in-game advertising is one of today’s biggest trends in marketing.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

SmartBug Media

APRIL 17, 2019

Use Every Channel Available. Don’t Dwell on Mistakes. You will get a lot more out of your time than if you were to make a call, jump on LinkedIn, prep for a demo, and then go back to make another call. Getting all of your prospecting done in chunks will help you stay in the prospecting mindset. It’s a prospecting game changer.

Tips 80

Tips Dwell Cross-Selling Outreach 80

SmartBug Media

APRIL 12, 2021

“Assisted Conversions” measure the number of conversions that a channel like organic search assisted with during the customer’s journey. To see which channels are helping your conversions, you can go to “Conversions,” then “Multi-Channel Funnels and Assisted Conversions.” Image Source ).

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Valasys

SEPTEMBER 21, 2018

From aiding sales staff in their efforts to acquire leads, personalizing customer experiences, enhancing all sales channels, and even maximizing customer potential AI is here to stay. So dwell into it and dwell deep, only then will you discover the infinite possibilities Artificial Intelligence holds for your business.

Marketing AI 40

Marketing AI Dwell Planning Internet Marketing 40

EMagine B2B Blog

MARCH 1, 2019

In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. Webpages with speakable structured data can use the Google Assistant to distribute the content through new channels and reach a wider base of users.

SEO 59

SEO Dwell SERP Mobile Marketing 59

Hubspot

DECEMBER 4, 2018

I usually ask something I actually want to know that's too short to include in the agenda, such as, "What percentage of your revenue comes from channel sales versus direct?”. I’ve always found it far more instructive to focus on what went well and try to replicate specific successes, rather than to dwell on mistakes.

Work Management 98

Work Management Dwell Marketing Management Copywriting 98

QuanticMind

DECEMBER 17, 2018

We know that like a certain red-suited, sleigh-driving, North Pole-dwelling elf, you’re making a list (and checking it twice) with a million items on it. It’s enough to make you say “bah humbug” and channel your inner Scrooge (that is, before he met the ghost of Christmas Future). Finish up that holiday shopping. That’s a lot.

Campaigns 40

Campaigns Dwell PPC User-Generated Content 40

Navigate the Channel

JULY 26, 2023

A remarkable example comes from a renovation project in Albany, California, featured on Dwell magazine’s online platform and personally toured by Assistant Editor, Diana Budds. Today’s green homes seamlessly blend eco-conscious features with a warm and inviting atmosphere.

Trends 13

Trends Dwell Ad Building Product 13

Porch Group Media

JUNE 4, 2019

Target Movers Across Channels. According to research from Epsilon, new movers used a variety of channels to research new businesses and make purchase decisions: 77% – I used the internet for move related information because it was the fastest. V12 offers new mover marketing programs across channels: V12 – The Data.

First-Mover Advantage 40

First-Mover Advantage Acquisitions Dwell Paid Search Agency 40

Hinge Marketing

MARCH 4, 2019

It typically involves using online channels such as websites, social media, webinars, search engine optimization, online reviews, guest blogging, earned media and digital advertising to build engagement and drive greater exposure. Probability buyers will use each channel type to research a business challenge. See Figure 1).

Service 91

Service Brand Identity Branding Differentiation 91

Convert

APRIL 19, 2021

Persistent source tracking attributes behavior and goals to the right channel, even in complex set-ups with multiple pages in the test funnel. Google calculates the Ad Rank of your submitted ad by multiplying the Quality Score with your maximum Cost Per Click bid.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Hubspot

MARCH 30, 2021

Although the choice is entirely up to you, we recommend that you treat your page like a two-way street rather than a channel to broadcast your voice, and your voice only. When you link to a web page in a Facebook post, the platform tracks dwell time on the page to see how much time people spend looking at it. Don't post click-bait.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Outbrain

DECEMBER 28, 2020

And 4:42 minutes, the average dwell time was 96% higher than the target. In addition, Outbrain had a “halo” effect on other campaigns: an increase in Outbrain traffic had an immediate impact on the number of conversions generated through other channels. This strategy resulted in outstanding post-click engagement.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Attendify

APRIL 2, 2020

It would be easy to sulk and dwell on what we’ve all lost and how much it hurts, but we don’t have that luxury. Events need to take advantage of the limitless reach of digital channels to build communities and audiences that wouldn’t have been possible a few years ago. The big question is how do we get there?

Dwell 53

Dwell Ideal Customer Profiles Multi-Channel Vendors 53

KEO Marketing

APRIL 28, 2017

According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38. Additional factors providing increased impact include: usage data such as dwell time on the page (up 67%) and readability and design (up 67%). Have a consistent image for your business.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Moz

NOVEMBER 26, 2018

Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Terminus

SEPTEMBER 22, 2019

It’s the information captured on or through your own website and channels and is standard fare for most marketers. . With access to timestamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece – not just a site visit. .

Intent Data 22

Intent Data Intent Bombora Dwell 22