Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I mean “Whoa!”…The

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 100

Social Media Social Marketing Media Rules 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel (e.g. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 15, 2010

Established voices (journalists and analysts) had a new channel for expression. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Prospects can ask questions, within or beyond their social networks. Share this on del.icio.us.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

KoMarketing Associates

MARCH 13, 2018

The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Then, once I actually go hands-on, it’s easier to bridge into discovery mode and begin to uncover the truly unique attributes for each communications channel… each new tool. Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg Media PR 40

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Digg : Delve into this library of articles on almost every topic. Ask yourself these 5 questions before opening a new social media channel: What is my main goal?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Then, once I actually go hands-on, it’s easier to bridge into discovery mode and begin to uncover the truly unique attributes for each communications channel… each new tool. Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg PR Media 40

Convince & Convert

AUGUST 9, 2011

Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. And we did.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Why did it fail?

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Only B2B

JANUARY 24, 2018

Content syndication tools like Reddit and Digg provide you with content syndication services where you can publish all types of content, carefully arranged by category. Next on our top content syndication tools list is Digg. Similar to Reddit, Digg, and StumbleUpon, BizSugar is a community content syndication network.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How can email and social media marketing be combined to increase the effectiveness of both? Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Contently

JANUARY 11, 2017

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In The Game of Thrones experiment was extremely successful from a PR perspective, getting picked up in over 60 media outlets including BuzzFeed and Mashable.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. To many, social media can seem like an overwhelming black hole of time with no end in sight.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. ‘Loser.

PR 100

PR Tools Tips Blogger 100

Biznology

MARCH 23, 2012

In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. They are trying to provide analytic proof that social media is a bottom-line contributor and not a lot of marketing hype.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? 8 Ways to Convince Your Boss Social Media is a Good Idea (blogs.constantcontact.com). So, please beware.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

MARCH 9, 2010

With the emergence of social media as a marketing tool, that sentiment is arguably even more true today. Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. They buy from people.&# Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100