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AUGUST 16, 2010 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us.
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FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
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FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating.
| | FIFTH GEAR ANALYTICS
JULY 9, 2010 The Transition of “Digital Days” to “Multichannel Days.”
The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing in a multichannel context. True, the percentage of marketing expenditures as a portion of all media funneling into the digital channel increases every year. However, as a marketer, I need to know how to engage with customers and prospects in every channel THEY want to, not just online. Coordinating an effective integration across an organization’s marketing strategy is often considered the ultimate achievement. Digg this!
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JULY 26, 2010 19 New Featured Sources on the B2B Marketing Zone
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.
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MARKETING GENIUS BLOG New Focus Needed for B2B Marketers
| FRIDAY, MAY 21, 2010
He’s been a constant contributor to B2B Sales and Marketing
community @funnelholic and on his blog. This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer
. For you those of you that missed the webinar here’s some key takeaways: As B2B customer power grows marketers
need to embrace community marketing
. Tech marketers
must follow suit, mixing
traditional and social tactics to achieve broad community marketing
objectives. MORE >>
FIFTH GEAR ANALYTICS Do You Use Internet TV to Reach Your Customers?
| FRIDAY, JUNE 25, 2010
With a strong marketing
plan, you can reach customers in this expanding new medium. CNN offers a special version of its news channel
for Internet TV viewers. Michael Sommer, an author at IP Television Magazine
, explains how to build a successful Internet TV Channel
: Program Strategy – Develop the marketing
strategy. Decide what will be shown on the channel
. Perhaps you’ll use a vendor to host the channel
or perhaps you’ll run a video server in-house. It allows for an unlimited number of narrowly focused television channels
this! MORE >>
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