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| | WEBBIQUITY
JANUARY 12, 2010 What is Webbiquity? How to Be Everywhere Online
Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions, placing in 7 of the top 12 spots on Google, including the top four. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content.
| | MARKETING TO BUSINESS EXECUTIVES BLOG
JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing
This extends the thought leadership objective (above) by enabling customers to interact with each other and the curator. Enable the right person to respond appropriately or lead discussions in social channels. Identify user-generated content that supports the objective of a web page (e.g., Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems.
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| | WEBBIQUITY
JULY 19, 2010 B2B Marketplaces: A New Breed Takes On an Old Problem
FYIndOut.com b2b social media hub : billing itself as “the central place to find and promote business information, applications, and services, FYIndOut.com provides an environment where b2b vendors can list their products and services for free (they pay only for interested leads) and interact with prospects, while buyers can research sellers and post their own reviews. The company’s goal is to become a global online channel for SaaS and PaaS (platform as a service) b2b application providers. Digg this! technologies. This is the place to do it.
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Digg (58).
| | JUNTA 42
DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Brand marketers will try to reach their consumers in this new interactive dimension Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e. No kidding!
| | BUZZ MARKETING FOR TECHNOLOGY
JULY 7, 2008 Nuggets from Social Media workshops as of late. : Community Group Therapy
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Television hit a tipping point - but channels (NBC) don’t. Generations.
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