Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Embrace Automation and Martech. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Sprout Social

APRIL 17, 2024

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. These builders offer a user-friendly interface with customizable templates and network integrations.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 57

CMO Enterprise Management Planning Work Management 57

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog. One of our clients was experiencing this very issue.

Digital Asset Management 107

Digital Asset Management Content Work Management Tagging 107

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Convince & Convert

MARCH 28, 2024

Develop a Repeatable Process for Voice of Customer Data To truly tap into the power of voice of customer data, you need a reliable process that you can count on time and time again. Then, zero in on the customers who can help you crack the case or have already conquered that challenge.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. For example, if you offer 24/7 live chat services, one of your messages might be: “Expert technical help at your fingertips, whenever and wherever you need it.”

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. This will help you identify existing assets that can be leveraged in your new campaign as well as content that is outdated and either needs to be removed or refreshed. Social media platforms to directly engage with your audience.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. This helps in identifying high-value customers and developing strategies to retain and upsell to them.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Trade Press Services

JANUARY 21, 2024

Flexible Features of Slack Slack was first developed internally at the company Tiny Speck during the development of a video game, but the organization pivoted to pitching its communication product instead. The cloud-based tool focuses on the implementation of channels or “workspaces.”

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

ClearVoice

APRIL 5, 2024

Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. In this guide, we’ve broken down the content development lifecycle into six main phases, covering what each entails and the key roles on your team that contribute to each phase.

Content 52

Content Distribution SEO Validation 52

chiefmartech

FEBRUARY 7, 2024

A set of game mechanics that I could explain to you in 30 seconds — one of my games let players mix different potions to create new, more complex ones, laddering up to ever more powerful magical elixirs — would take 30 days to develop. Their success was in spite of my deficencies as a software developer. Operations.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. This can help position your business as a thought leader in your industry. But you have to know what’s important and what isn’t.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Cart Calculate API Your developers are going to love this one. This capability allows the creation of orders from various channels, such as ERP orders or EDI orders, directly within Salesforce.

Features 101

Features API Customer Satisfaction User-Generated Content 101

Content Standard

APRIL 22, 2024

With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 79

CMO Brand Identity Branding Storytelling 79

Martech

APRIL 23, 2024

Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. They’ve developed a shared identity service for publishers, advertisers and adtech platforms, leveraging their extensive publisher relationships.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Before committing, Scott connects with the CEO for budgetary approval, ensuring that this move will help hit their annual targets. Ask yourself: Which channels will you use to reach them?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

CMS Development 106

CMS Development SEO Trends API 106

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g.,

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Launch Marketing

FEBRUARY 8, 2023

Outline all marketing activities that will help promote the new product and the budget associated with those activities in the plan. Be sure to denote who leads and who supports each project as this will help avoid confusion when things get busy and keep from overloading one individual with too many projects.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Launch Marketing

JANUARY 11, 2024

This can also help you decide how closely your brand should align or misalign to stand out. Developing a brochure or one pager will leverage work from the brand identity and messaging fundamentals noted earlier, giving your team a practical way to put these words and visuals into action and an asset that can be used in a wide variety of ways.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Heinz Marketing

FEBRUARY 6, 2024

The approach examines the inputs and outputs of campaign development and execution steps to drive cross-functional collaboration, improve agility and performance, and fulfill your market potential. It easily enables multi-channel campaign management and improves the overall impact of marketing efforts.

Planning 84

Planning Work Management Top of Funnel Marketing Management 84

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96