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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

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10 B2B Marketing Trends to Watch in 2022

Biznology

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials. Permanent COVID-19.

Trends 197
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Programmatic advertising trends to watch in 2024

illumin

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor specialize in a particular channel, vertical or campaign objective?

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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features? What it is.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

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