The Point

OCTOBER 29, 2021

Trial & Demo Conversions. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Welcome back …”) with language that speaks to known, account-specific benefits and pain points can pay big dividends.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

KoMarketing Associates

AUGUST 3, 2022

Note this is from Google’s demo account. I recommend playing around with the demo account to see how to get familiar with the new navigation. . These are groups of hits, such as if a user reads a blog, watches a video, then clicks on your demo page. Another thing I love is the improved search bar. That’s the basics.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Aberdeen

JULY 8, 2019

That’s why there’s such a strong push to embrace content marketing , deliver innovative self-serve digital channels, leverage live chat, improve social media engagement, take advantage of video, and more. In this world of digital marketing, it’s easy to brush off traditional channels and tactics as either old-fashioned or outdated.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Webbiquity

FEBRUARY 28, 2023

You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. When possible, the best approach is to give buyers control of how they experience the demo. as opposed to products. B2B Buyers Are Getting Younger. ” Are technology analyst firms in trouble?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Channels 15. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. YouTube has more than 2.5

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. You’ll have to format your videos differently depending on the channel. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Determine what channels you’ll use—social media, email marketing, third-party websites, etc. Engage with Organic Social Media. Organic social media can be a great channel for SaaS small businesses to drive growth.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Zoominfo

MARCH 8, 2021

You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. Let’s say there’s a B2B SaaS company that offers a platform catered to eCommerce companies so they can manage products across multiple different channels. And this is just for the company. The result?

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. A well-planned CRO process involves these basic steps: 1.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Sprout Social

FEBRUARY 8, 2024

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Blue Flame Thinking

MARCH 28, 2024

With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. The attention-getting messaging in these channels should be based on an understanding of audience pain points and how you solve those.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Marketing Insider Group

JANUARY 12, 2021

Personalization Based on Channels. A second personalization strategy is to let the channel dictate the content. There are your owned media like your website and email; then there are the third-party channels like social media and anything else that you don’t have direct control over. Link-Based Personalization.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. “Request a demo”: This CTA is effective for companies offering products or services. You can also leverage third-party data providers to expand your reach.

Lead Generation 58

Lead Generation Lead Ranking Tactics Lead Scoring 58

SmartBug Media

MAY 6, 2021

Video Marketing Strategy #1: Demo Requests. If you’re in the software as a service (SaaS) world, a demo request is probably the ultimate goal in order to convert your website traffic into leads your sales team can actually start talking to. Bonus : Ask your customers to share these videos on their own social media channels or website.

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” It all comes down to targeting your ICP on the right channels in the right ways. The party is over for a single-channel approach, though.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Binary Demand

JUNE 16, 2023

[ps2id id=’introduction’ target=”/]A SaaS B2B content syndication platform is a central hub that makes it easy to distribute and track content across numerous digital channels to foster engagement with their target market. The publishers’ websites or other digital channels host the syndicated content.

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Channel selection: Selecting the correct channels is vital for effective local advertising. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisements 101

Advertisements Advertising Allocation Planning 101

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 91

Social Media Budget Programs Tools Media 91

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 113

Social Media Work Management Marketing Management Media 113

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Salesforce Marketing Cloud

JANUARY 3, 2024

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. This pitch works because: It stood out on a popular channel. Don’t make it all about you.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. It’s also important to share your videos at the right time and on the right channels. So why wait?

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 81

Social Media Budget Programs Tools Media 81

Launch Marketing

MARCH 15, 2023

If most of the channels are digital, focus on creating digital content such as infographics, videos, emails and more. Distribute Content in Multiple Channels: Various channels such as email, social media, advertising and more require different content types.

Product 116

Product Practices B2B Best Practices 116

Madison Logic

MARCH 26, 2024

Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Metadata

NOVEMBER 7, 2023

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Oktopost

NOVEMBER 16, 2021

What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. Good stuff. Oktopost’s Influenced Opportunity Report.

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124