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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Click here to download!

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20 questions to ask digital asset management platform vendors during the demo

Martech

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Integrations.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Channels 15. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. YouTube has more than 2.5

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Mobile optimization: Ensure that your emails are mobile-friendly and responsive. “Request a demo”: This CTA is effective for companies offering products or services.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Multiple targeting options (e.g.

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19 Impressive Product Demo Videos You'll Want to Copy

Hubspot

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You can track your revenues for different channels and campaigns, and optimize them to earn more. You can also identify the channels or campaigns with the best ROI and replicate these efforts.